Music Industry Tips
I'm a Music Industry CEO. And This Is Why I Tossed Your Resume Into the Trash... PDF Print E-mail
Written by Administrator   
Tuesday, 09 October 2012 00:00

The following comes from Lee Parsons, cofounder and CEO of digital distributor Ditto Music.  He recently posted this position online, and has now compiled a list of do's and don'ts for landing an interview (and ultimately, a job).
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How To: Collect Live Performance Royalties PDF Print E-mail
Written by Administrator   
Monday, 08 October 2012 14:47


For songwriters and bands performing their own material, there’s an opportunity to earn additional royalties from live performances. All three US Performance Rights Organizations (PROs) can pay royalties from live performances at bars, clubs, restaurants and other music venues.

In order to collect these royalties, each PRO requires writers to alert them of live performances. Below is the best way for writers affiliated with ASCAP, BMI or SESAC to maximise their live performance royalties.

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How Major Music Companies Are Getting Your Royalties: The Global Songwriter Shell Game PDF Print E-mail
Written by Administrator   
Thursday, 08 March 2012 21:41


While the major music companies' revenue from music sales has gone down, they have a brand new increasing income stream: revenue generated from the sale of other people's music. In the past five years, hundreds of millions of dollars of songwriter royalties have been generated and never paid to the songwriter, or have been given to Warner Bros, EMI, Universal, Sony and others based on their market share- estimates put this new income at over half a billion dollars.

Last Updated on Thursday, 08 March 2012 21:47
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What Bruce Springsteen Can Teach You About Building a Brand That Lasts PDF Print E-mail
Written by Administrator   
Friday, 05 October 2012 00:00


It happens to all marketers. They hit a moment when something dramatic and unexpected, or, more often than not, banal, affects their company's position in the marketplace, and they don't know how to react. Often, they flounder in place, desperately trying to work out their brand's next move.

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Effective Music Advertising PDF Print E-mail
Written by Administrator   
Monday, 12 December 2011 16:19


When it comes to music and advertising, there’s no such thing as a one-size-fits-all solution. What works for some artists will not work for others, and vice versa. However here’s one thing I can tell you for sure: too many artists are using advertising as a blunt force weapon. Simply dropping a picture of yourself, your band, or your album art into an ad unit and then indiscriminately campaigning nationwide for clicks will rarely generate the advertising ROI you need to justify spending on another campaign.

Last Updated on Monday, 12 December 2011 16:24
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