The Noise Who Runs – One Scratch Each
The Noise Who Runs, in their latest track “One Scratch Each,” masterfully encapsulate the essence of 1990s electronica with a contemporary twist. Drawing inspiration from the likes of LCD Soundsystem and Death In Vegas, this electronic gem takes listeners on a vibrant and nostalgic journey back to the heyday of the genre. The track is an electrifying fusion of influences from the 1990s, featuring electro lines reminiscent of the era’s electronic pioneers. Instantly, the listener is transported to a time when electronic basslines and infectious beats ruled the underground music scene. The vocals in “One Scratch Each” are a standout element that pays homage to iconic bands like Talking Heads and Radiohead. This vocal style infuses the track with a sense of experimental grooviness, offering a refreshing twist on the familiar. The lead singer’s performance brings a level of unpredictability and dynamism that harks back to the adventurous spirit of 90s alternative and experimental music. The Noise Who Runs’ “One Scratch Each” delivers a thought-provoking message in the guise of a brooding and slightly menacing electronica track. With a strong ideological undercurrent, this song serves as a blueprint for dissecting the perils of individualism, marketing, and the impact on society and humanity. The repeated refrain, “We take one scratch each,” is both hypnotic and ominous, serving as a stark reminder of the scratch that each individual leaves on the collective tapestry of society. The choice of the word “scratch” implies that our actions, no matter how seemingly insignificant, have consequences. This repetitive motif drives home the central message of the song. The lines, “Listen carefully, sometimes opportunity knocks quietly,” underscore the importance of paying attention to subtle cues and the need to be vigilant in recognizing the potential for change. The call to “join the beautiful army” is an invitation to come together, to unite in a collective effort against the negative impacts of individualism. “One Scratch Each” is not just a mere nod to the 1990s; it’s a celebration of that period’s sonic diversity and boldness. It’s a track that invites listeners to groove to its infectious beats while marveling at the complexity of its layered sounds. The fusion of nostalgic elements with contemporary production techniques showcases The Noise Who Runs’ ability to bridge the generational gap in electronic music.
Photo Credit: Photo by Théo Vandeluc
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