Airbnb Breaks Into The Music Scene With Newly Launched Music Experiences
Airbnb has launched Music Experiences on its global Trips platform, offering access to intimate live music performances, underground nightlife and special experiences hosted by artists, industry professionals and those plugged-into the local music scene. From attending intimate concerts to gaining exclusive access to in-demand gigs or even producing or performing their own music, people that book a Music Experience will be able to experience a different and culturally unique side of the city they are in. Open to travellers and locals alike, people can now use Airbnb to engage with local music scenes in a personal and authentic way.
A major pillar of the new ‘Music Experiences’ category is intimate concerts in unique spaces, enhanced by hosts such as Sofar Sounds, a brand that has revolutionised the live music scene by bringing informal gigs to local neighbourhoods in over 300 cities around the world. Sofar alumni – those who have played at Sofar gigs since it launched in 2010 – include Bastille, Hozier, Leon Bridges, James Bay, Yeasayer, George Ezra, Karen O, Tom Odell and Wolf Alice among many other globally acclaimed artists.
The launch of Music Experiences builds on Airbnb’s launch of the Trips platform in November, which saw the company move beyond accommodation by expanding to bookable local experiences, insider recommendations and social meetups to the 3 million homes available on the Airbnb platform. Bringing together where you stay, what you do and the people you meet all into one place, Trips initially launched in 12 global cities,with 39 more to be added by the end of this year.
Music Experiences currently features in 13 cities, drawing out the specific musical influences and genres in each location: London, Los Angeles, San Francisco, Barcelona, Nairobi, Cape Town, Detroit, Miami, Paris, Havana, Tokyo, Florence and Seoul. Select Sofar Sounds gigs are now bookable in San Francisco and will soon be available in London and LA, with a view for further expansion in the future.
Source: Airbnb
