Mobile Listening Reaches All-Time High
Triton Digital, a leading technology provider for the audio industry, unveiled its monthly Ranker for May 2015, providing insights into listening trends measured by the Webcast Metrics audience measurement platform. Over 75 percent of overall listening in May took place on mobile devices during the Monday through Friday 6:00AM – 8:00PM daypart, up from 65 percent in May 2014.
“Mobile’s 75% share of listening is a huge milestone,” said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. “Delivering a high-quality streaming experience on mobile devices is more important than ever given consumers’ propensity for taking their favorite audio on the go.”
Key findings from the May 2015 Ranker include:
* Total listening for clients measured in May 2015 showed 4,243,719 AAS during the Domestic M-F 6A-8P daypart and 3,576,523 AAS during the Domestic M-Su 6A-Midnight daypart.
– Compared to May 2014, AAS within the Domestic U.S. grew by 40.5 percent (M-F 6A-8P) and 42.5 percent (M-Su 6A-Mid).
* During the M-F 6A-8P daypart, 38 percent of listening took place on an iOS device, followed by Android (31 percent), Flash Player (8 percent) and Google Chrome (7 percent).
* Of the top 20 markets, Miami showed the largest listening gain in May 2015 vs. April 2015 with a 10.7 percent increase in AAS (M-F 6A-8P), followed by Los Angeles (7.4 percent), San Francisco (5.7 percent), Houston (4.3 percent), Cleveland (3.6 percent) and Dallas-Fort Worth (2 percent).
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