69% of Spotify Subscribers Make Their Decision Within 90 Days

Major labels Universal Music Group, Warner Music Group, and Sony Music Entertainment are putting heavy pressure on Spotify to limit their free access window to three months.  And now we know why: according to data just shared by executives at the Big Three with Billboard, 69% of Spotify premium subscribers make the decision to convert from free within 90 days.
Spotify most recently reported 15 million paying subscribers, but a giant stock of 45 million who aren’t.  “We’ve looked at the data, and what has become clear is that the free funnel isn’t working,” a major label also told Billboard over the weekend.
“69 percent of those who subscribe after using the free tier do so within 90 days.”

Meanwhile, Spotify is firing back, and flatly denying that labels are pressuring for limitations on free access.  And, denying that there’s a problem: “Freemium is the only thing that’s working,” a Spotify executive quipped back.

Source: Digital Music News