White Paper Identifies Challenges And Opportunities Facing Georgia’s Music Industry
Georgia Music Partners (GMP), the advocacy arm of The Recording Academy Atlanta Chapter, has published a white paper on Georgia’s music industry providing a statewide outlook, analysis of competitive challenges and opportunities to boost economic impact while building an international brand. Georgia’s music industry has an economic impact of $3.7 billion, generates more than $300 million in tax revenue for state and local governments according to a 2011 economic impact study by B. William Riall, Ph.D. and commissioned by GMP. To access the white paper, go to http://georgiamusicpartners.org/white-paper/
“GMP is seeking to develop and promote programs that start at the education stage and continue through the life cycle of a music person or company’s career”
The white paper addresses issues facing Georgia’s music industry sectors, including the creative community, music high tech, media post-production and live music and entertainment. The white paper also explores music industry growth areas in marketing, financial investment and higher education.
“GMP is seeking to develop and promote programs that start at the education stage and continue through the life cycle of a music person or company’s career,” said Mala Sharma, Co-president of GMP. “Our goal is to create and market brand awareness for Georgia music, promote growth in Georgia’s music economy and advocate for improved partnership between education and current industry needs.”
“What marvelous opportunities are before us to strengthen and grow Georgia’s music industry,” said Michele Rhea Caplinger, Senior Executive Director, The Recording Academy Atlanta Chapter and Vice President of GMP. “The collective enthusiasm within our creative community is contagious and unstoppable. Georgia’s great diversity is a perfect complement for growing our fertile creative landscape. It’s time to link arms, brain trust and resources. If we can create meaningful market brand awareness for Georgia music, as well as facilitate improved partnerships between education and the music industry, we are certain to realize greater success for a healthier music economy in Georgia.”
Source: Georgia Music Partners
