Sony Music Targets The Retired Persons As A Target Group Willing To Pay For Music
Millenials know only a world where free music is everywhere, but one group is still willing to pay and has the disposable income to do it – adults 50+. Chasing that market, Sony Music Entertainment and its catalog division, Legacy Recordings, have formed a new relationship with the American Association Of Retired Persons to offer its 37 million members special music packages, deals and discounts.
In addition to receiving savings on new Sony Music releases, AARP members will also be offered discounts from new and catalog titles from Legacy Recordings.
“Helping people save money has been a priority for AARP for more than 50 years,” said Angela Jones, Senior Vice President, Business Development and Lifestyle, AARP Services, Inc. “We’re pleased to enter into a relationship with Sony Music that will help our members’ dollars stretch further while enjoying the music they love – from contemporary or legacy artists.”
Sony Music Entertainment will provide AARP members special access to an unparalleled library of music, including many meticulously restored and remastered archival titles, from virtually every musical genre including popular, rock, jazz, blues, R&B, folk, country, gospel, rap, hip-hop, Broadway musicals, movie soundtracks, world music, classical, comedy and more.
In addition, each month Sony Music will bring AARP members exclusive savings on select box sets, classic catalog titles and new releases — such as Willie Nelson’s forthcoming December Days and Leonard Cohen’s Live In Dublin — from the label’s current roster.
As a limited time bonus, www.musicdeals.com is offering AARP members free shipping on all orders from now through December 31, 2014. “Music has and will always be an important part of the lives and identity of the Boomer generation,” said Adam Block, President of Sony Music’s Legacy Recordings. “AARP is connecting with many millions of us daily and we’re pleased to be partnering with this renowned organization to make it easier and more affordable than ever for their members to access their favorite artists and albums.”
Source: Hyperbot
