Kobalt launches ‘groundbreaking’ royalty tracking technology for YouTube
Kobalt has launched a new technical integration to help artists and songwriters claim missing income from YouTube videos. Created in response “to the music industry’s growing challenge of detecting, collecting and reporting income from the mass of videos uploaded to YouTube daily”, the detection technology has reportedly matched over 50 million videos to date and over 1 billion YouTube streams per month.
Also recently revealed is Kobalt’s proprietary detection technology ProKlaim. The function supplements YouTube’s own in-house fingerprinting technology to match copyright information with unclaimed YouTube UGC videos featuring music.
Willard Ahdritz, founder and CEO of Kobalt Music Group said: “Our mission has always been to help artists and songwriters maximize their digital revenue. Our technical integration with YouTube now allows us to do that in a groundbreaking way.
“We’ve been able to deliver 100% of Kobalt’s eligible catalogue to YouTube with an extended range of high quality metadata for each song that enables much faster, more efficient content matching and reporting. It also enables us to deliver daily-automated feeds of updated new, claimed and blocked content to ensure we are quickly resolving any rights conflicts for our clients.
“One hit song can generate up to 50,000 user-generated videos, many of which remain unclaimed by its proper rights owners. With the launch of ProKlaim, we are seeing a phenomenal increase in the speed and accuracy in which we find and claim missing content.”
The announcement comes just under a year since the company debuted their Kobalt Portal, an analytics engine that is said to provide transparent, user-friendly, live reporting giving clients access to a range of account activity, including YouTube video streams and their respective income.
Source: Music Week
