Bob Dylan plugs Detroit in Chrysler Super Bowl ad
Chrysler solidified its Super Bowl tradition of enlisting entertainment heavyweights to testify to the legacy of Detroit automobile-making with Sunday’s two-minute ad featuring Bob Dylan.At the outset, Dylan aficionados might reasonably suspect that the Bard from Hibbing, Minn., might be putting everyone on when he asks, “Is there anything more American than America?,” behind an image of a woman holding an American flag while she stands on the ocean shore.
The Spanish-tinged guitar riff from Dylan’s “Things Have Changed” begins, then his band kicks in with the song’s rolling beat as Dylan continues, “You can’t duplicate legacy, because what Detroit created was a first, and became an inspiration to the rest of the world.
“Yeah,” he says, stepping out of an elevator, “Detroit made cars, and cars made America.”
After paying homage to American craftsmanship and factory workers, Dylan concludes while showing off his skill in a pool hall, “So let Germany brew your beer. Let Switzerland make your watch. Let Asia assemble your phone. We will build your car.”
Previous Chrysler TV ads have featured Eminem, Clint Eastwood and John Mellencamp.
Video link: http://www.youtube.com/watch?v=KlSn8Isv-3M
Source: LA Times
