Two Of Southern California’s Icons – Eagles And The Forum – Showcase A Unique And “Record”-Breaking Tribute Spinning Atop The Arena
The biggest band to ever come out of Southern California – global superstars the Eagles – and the iconic venue – the Forum – are showcased in a one-of-a-kind tribute that will serve as a surprise treat for passengers on flights arriving at LAX throughout January. Befitting a band that consistently breaks records, the Eagles’ multi-platinum Hotel California has been blown up to epic proportions as the world’s largest vinyl record topping the roof of the “Fabulous” Forum. The enormous Hotel California record will be spinning on top of the venue through the Eagles’ six concerts kicking off the opening celebration of the venue (Jan. 15, 17, 18, 22, 24 and 25) through the end of January.
With the Forum’s focus now on entertainment, especially live musical acts, the venue has undergone a comprehensive, $100 million renovation that will make it the largest indoor music and entertainment venue in the country. As a tribute to the first act performing at the venue, this unique promotion of the Hotel California maxi-disc is a visual treat for the Los Angeles community, and passengers on upwards of 1,700 daily flights at LAX. Over the last few days of 2013, visitors have seen the build take place, as the Forum in Inglewood is directly under the arrival flight path for the nation’s third busiest airport.
The super-sized Hotel California LP was designed and built by the marketing and promotion company Pop2Life, based in Glendale, CA. The impressive structure is made from more than a quarter-million square feet of printed vinyl, held up by more than half a mile of aluminum truss, the only 120-foot truss circle in the U.S. The 407-foot diameter disc spins at 17 mph and was constructed by a crew of more than 75 workers. In order to have the promotion ready for its official January 1, 2014 unveiling, those workers were on the job every day over the holiday season.
“Our job is to get brands noticed… period. That’s why we push ourselves to come up with ideas like this,” said Pop2Life President/CEO Eric Murphy. “Utilizing the pop culture power and reach of a legendary band like the Eagles, this extraordinary stunt sends a loud message that the Forum is back, better than ever, and committed to being the premiere live music venue in Southern California.”
“This was the perfect way to highlight to the world that the Forum is back in business and for us to honor America’s biggest band, the Eagles, who continue to be one of the most popular and successful groups touring today, and the first performer to play our iconic venue,” said the Forum’s Sid Greenfeig, senior vice president, West Coast business operations.
While the LP is a temporary promotion to celebrate the reinvented venue, the Forum boasts a number of permanent enhancements and improvements. The Forum, which is in the final stages of a $100 million re-invention, is dedicated to putting fans first. When the venue opens on January 15 with the Eagles, it will be the largest indoor performance venue in the country designed with a focus on music and entertainment. Architecturally, the interior of the bowl will be completely modernized and feature flexible seating, ranging from 17,500 seats to 8,000 seats, enabling the venue to attract a wide variety of events. In addition to completely refurbished concourses, fans will enjoy approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall will separate this concession area from the arena floor; ensuring fans do not miss a moment of the performance. Additionally, the Forum will deliver a one-of-a-kind experience for artists thanks to its superior acoustics, intimate ambiance and state-of-the-art facilities. The new Forum was designed with artists in mind and will include seven star-caliber dressing rooms that feature upgraded amenities, providing an unparalleled experience for all entertainers and performers. For more information, visit www.fabulousforum.com.
The Forum will reopen on January 15 with the Eagles’ “History of the Eagles” tour performances. On January 20, Justin Timberlake’s highly anticipated “20/20 Experience World Tour” will come to the venue. Alejandra Guzmαn will become the first Latin artist to perform at the Forum when her “La Guzmαn 1F Tour” comes to the venue on Feb. 1. Imagine Dragons’ “Into the Night Tour” will come to the Forum on February 14, followed by “Paul Simon & Sting: On Stage Together” on February 15. TobyMac’s HITS DEEP TOUR, featuring Brandon Heath, Mandisa, Matthew West and Matt Maher, will come to the Forum on March 1. Kings Of Leon will be performing at the Forum on March 21 in support on their 2014 Mechanical Bull Tour. Armin van Buuren’s “Armin Only: Intense” is scheduled for May 9.
Source: http://www.fabulousforum.com
