Pandora Announces February 2013 Audience Metrics
Pandora, the leading internet radio service, announced new metrics that were reached in the month of February 2013.
* Listener hours for Pandora during the month of February 2013 were 1.38 billion, an increase of 42% from 975 million during the same period last year.
* Share of total U.S. radio listening for Pandora in February 2013 was 8.48%, an increase from 5.74% at the same time last year.
* Active listeners were 67.7 million at the end of February 2013, an increase of 37% from 49 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora’s users and usage across platforms.
Source: Pandora