November 14, 2024

Skylight Webzine

Online since 2000

Pandora Announces February 2013 Audience Metrics


Pandora, the leading internet radio service, announced new metrics that were reached in the month of February 2013.

* Listener hours for Pandora during the month of February 2013 were 1.38 billion, an increase of 42% from 975 million during the same period last year.

* Share of total U.S. radio listening for Pandora in February 2013 was 8.48%, an increase from 5.74% at the same time last year.

* Active listeners were 67.7 million at the end of February 2013, an increase of 37% from 49 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora’s users and usage across platforms.

Source: Pandora