‘Music And Digital Strategies’ By Virginie Berger Is Now Available In English
While the French version, published by IRMA editions, was sold out after a few months only, the “Music and digital strategies” guide by Virginie Berger, founder and CEO of the DBTH agency ,specialized in marketing, development and artists management counseling, is now available in English.
As music consumption patterns become increasingly mobile and connected, “Music and digital strategies” offers artists, labels, producers, media and managers tips to use digital marketing in order to optimize the promotion and distribution of artistic works.
“Books like this one are essential tools for modern musicians seeking to understand the realities of the digital marketplace, the technologies available to creative artists and the methods and case studies of successful acts who have carved a path to success that others can learn from” states Dave Kusek, founder and former Director of berkleemusic.com who prefaced the book.
How to develop relationships between artists and fans, how to implement the online presence, how to monetize content: Virginie Berger, based on her own experience and several detailed case studies, addresses every solution to help the music industry actors to reposition themselves at the heart of a connected and competitive environment.
“Music and digital strategies” is available on Amazon and i-Tunes.
Source: IRMA
