Sony Music launches new label
Sony has formed an all-new label with Simon Fuller, called Sign Of The Times.
The imprint will be a joint venture between Sony Music UK, Fuller’s firm XIX Entertainment and Dougie Bruce – who will lead the enterprise.
Bruce, a well-respected A&R figure, signed acts such as Adele, Lily Allen and MGMT to Universal Publishing before joining XIX Entertainment in 2009.
There he managed acts including Aloe Blacc, who enjoyed a top three hit with I Need A Dollar this year.
The label’s first signing is Essex band The Milk, whose self-financed single, (All I Wanted Was) Danger, was released earlier this year. Their first Sign Of The Times release, B-Roads, will be released on December 19, with a UK tour planned in early 2012.
Chairman and CEO of Sony Music UK Nick Gatfield said: “Dougie Bruce is an executive with very strong all round business acumen in both
A&R and management. This deal significantly ramps up our A&R firepower.”
XIX CEO Fuller said: “Sign Of The Times has been shaped around Dougie’s unique set of skills; he’s got a great track record for delivering hit acts and we’re delighted to be partnering with him.”
Bruce added: “I’ve always wanted my own label, and to creatively manage the process through from signing a complete unknown to delivering a No.1 act in the UK.
“It’s fantastic to know I’ve got the strategic weight and resource of Nick Gatfield, Sony Music and XIX Entertainment behind me.”
Source: Sony Music
