APOCALYPTICA ANNOUNCE EXCLUSIVE DIRECT-TO-FAN PREMIUM PHOTOBOOK OFFER

Apocalyptica are originally from Finland but have achieved international success. The band was formed in 1993 when four cellists, Eicca Toppinen, Paavo Lötjönen, Max Lilja, and Antero Manninen started playing Metallica covers together.
In 1996, they released their acclaimed, debut studio album, Plays Metallica by Four Cellos, which consisted solely of Metallica covers played on cellos. To date Apocalyptica have released 7 studio albums, the latest of which, 7th Symphony came out in 2010.

Apocalyptica and PledgeMusic have now joined forces to offer the bands fans the chance to acquire an exclusive new photobook, which documents the bands journey through more than 1,000 live shows in over 50 countries alongside countless stages, backstage areas and extraordinary encounters in all parts of the world. The photographer and band confidante Ville-Akseli Juurikkala, accompanied the band for several years, capturing the most beautiful, exciting and unexpected moments of their 7th Symphony Tour.

Pledgers to this new campaign will automatically receive an e-version of the new photobook direct to their email account. This e-version contains exclusive content not available in the print edition of the book. They then have the option to purchase the signed ‘coffee table,’ print edition of the book alongside a range of other premium incentives including special edition t-shirts & posters, signed merchandise, access to the band and other bonus material.

PledgeMusic encourages all artists using the platform to make a charitable donation from their sales and a percentage of all profits from this campaign will be donated by Apocalyptica to The Florence Home Foundation, an organization that takes care of projects for women and children in India’s poorest regions

Malcolm Dunbar, Managing Director of PledgeMusic said, “PledgeMusic has built a very strong base in both the UK and US since our launch 2 years ago and we feel that the time is now right to make our offering available in mainland Europe. We are proud to be associated with Apocalyptica
, who are a major force in the international market and have sustained both commercial success and critical acclaim over many years, making them ideal partners for us.”

Ulysses Hüppauff, owner of Halbe Miete Management, who manages Apocalyptica said, “We also manage Heather Nova and we worked with PledgeMusic on a very successful campaign for her in the recent past, so we are well aware of the power of their platform. When we were looking at the most effective way to connect directly with Apocalyptica’s fans for the release of their exciting new photobook PledgeMusic was, therefore, the obvious choice.”

The Apocalyptica pledge campaign is now live at: www.pledgemusic.com

Source: www.pledgemusic.com