Universal Music Group Named Best In Cross-Channel Marketing For Email, Social Media Campaign

Global interactive marketing provider ExactTarget awarded Universal Music Group (UMG), the world’s leading music company, the Cross-Channel Marketing Campaign of the Year today for its integrated email and social media efforts for recording artist Lil’ Wayne.

The top honor in ExactTarget’s annual Subscribers Rule Awards, Universal Music Group’s award-winning campaign was selected from entries around the globe for its integrated Facebook and email campaign that added more than 6,000 Facebook fans and more than 400 email subscribers in less than three weeks.

“Subscribers Rule Award recipients represent the best in interactive cross-channel marketing,” said Scott Dorsey, ExactTarget cofounder and chief executive officer. “From delivering seamless brand experiences across interactive channels to powering dynamic mobile campaigns, these award-winning marketers are setting a new standard for marketing and transforming the way brands interact with consumers online.”

The annual Subscribers Rule Awards recognize the industry’s top interactive marketing programs for their commitment to honor customer preferences, improve subscribers’ lives and for delivering relevant content.

Source: ExactTarget