Black Label Society News
Mobile Backstage will set the devices of legions of music fans on fire by releasing the official mobile application of Black Label Society, the legendary US hard rock band.
Black Label Society Mobile Backstage provides a private and undisturbed space for their fans known worldwide as the Berzerkers, to engage with band members Zakk, JD and Nick, and other fans. Together both band and fans co-create content and share their experiences within the Berzerker community.
With the adoption of Mobile Backstage, Black Label Society is directly rewarding their most loyal audience with exclusive content and presence. The band, a tour juggernaut founded in 1998 by former Ozzy Osbourne’s lead guitarist and co-writer Zakk Wylde, has established itself in the last decade as a heavy metal institution true to a vision of uncompromising, unfiltered and unrestrained rock and roll, exceeding sales of 1.5M units total.
Jim Baltutis, Black Label Society’s marketing “skull” elaborates: “Mobile Backstage has created a unique mobile solution for Black Label Society and the Berzerkers! The band has cultivated a loyal and devoted fan base over the years, and with the creation of The Black Label Order fan-site, we’ve been able to strengthen that relationship even more. As a result of that site’s success, it made sense to build an even more personal way to interact with the members of the band, as well as iPhone-toting Berzerkers everywhere. Mobile Backstage created a fan-first immersive APP to do just that. Now that’s its available in the iTunes APP store, I believe that Berzerkers far and wide will flock to this new platform, and create an even deeper association with not only the band, but each other as well. With this APP, Black Label Society is another step closer to being the ! leader in the hard rock business of putting their fans first.”
In a field where many leading players are doing little more than delivering repurposed web content to the smaller mobile screen, Mobile Backstage has created an exciting and unprecedented platform that will quickly transform the course of music artist and fan development. With Mobile Backstage artists and artist marketers can offer their fans the best possible fan experience, without the noise and limitations of established social media.
http://www.mobilebackstage.com/
http://www.blacklabelsociety.com/
http://www.steamrepublic.com/
Source: MI2N
