Survival Guide For Concert Rip-Off

Everybody thinks that every year you organize innovative concert and activities.
But what happens if you consider yourself a concert promoter but behind you it’s the country’s ministry of …… ?

Phase 1:  THE CONCEPT

 
You adopt a “high profile” image in order to hide your non knowledge about music.This means bringing unknown artists at public venues with small cost  because you own the venues and plus charging an expensive ticket to cover your high profile.

Phase 2: THE TEASER

You create a  teaser website to promote the event and talkin’ about  “brand names coming in town” when the most of them are one man bands or one man laptops that play music by pressing the “Enter” button.

Phase 3: THE EVENT

You  know that you can’t cheat the music industry people or fans and noone gonna pay for your concerts. So you give away free passes at  non music people ( models, designers, politicians, TV personas, etc) to ensure that they’re gonna attend the event because the  cameras from the country’s owned TV are going to be there. So all the place is gonna be packed full of cameras and media people but the artists or modern technology laptops are going to be left alone on the stage without any attention. And it’s a pity for all of them that traveled from other countries in order to play in a crowd that  wasn’t there for music but for gaining publicity.

Phase 4: THE MONEY !!!!!!!

Now you need money to cover your personal extra high profile image…This means cover the “main” expenses: rent for the home , car , supermarket, potential presents for your girl/boyfriend, food for your fridge, etc. You only need to attract sponsors. How to do it?

By inviting  at the event only  journalists from mainstream media even if the featured artists in your festival have become famous due to self financed efforts of fans or small journalist teams.The mainstream media are owned by potential sponsors that are gonna invest in your concert in order  to have taxes reductions due to official sponsoring  government’s events (according to the local law). You use government as a middleware to receive money from sponsors. Dig it ?

RETURN ON INVESTMENT

– You do not care about music or musicians
– You pay your rent with a little help from your government’s friends.
– You hide information  from music journalists that know your cruel intentions.
– BUT AT THE END OF THE DAY YOU SURVIVE….

Author: Billy Yfantis

(Source: Local “yes”men, promo hunters, media people, ruffians)