Virtual Reality enters the concert market
Digital Domain 3.0, announced that the Company is entering an alliance with Warner Music Taiwan Limited, the third largest records company globally, with their first collaboration being the production of a virtual reality (“VR”) concert pre-recorded video highlight for Ronghao Li’s “An Ideal” World Tour Concert Beijing (the “Concert” and the “VR music video”). Digital Domain has sent its production crew to the Concert for live shooting and will produce the VR music video. The VR music video is the very first of its kind in China, combining Digital Domain’s 360 technology and computer graphics techniques in the production, which aims at bringing about an innovative music and visual experience to Chinese music fans around the world.
Mr. Seah Ang, Daniel, Executive Director and Chief Executive Officer of Digital Domain said, “Watching a concert through VR actually brings a more astounding experience than being at the concert in person. No matter where you are, VR technology will bring you an experience just like being in the live concert performance, anytime, any where. You can choose to watch the concert taking a front-row seat together with other celebrities and VIPs, or experience the excitement on- stage from Ronghao Li’s point of view. The use of VR technology in this video adds new angles to a music video. With Warner Music’s abundant music and celebrities resources globally and, in particular, the Greater China region, we look forward to bring premium music contents through the combination of our technologies, and develop quality original contents to tap the Greater China VR market and explore the vast potential in the global music market.”
Mr. Sam Chen, Chief Executive Officer of Warner Music Greater China said, “This project marks the first milestone in the alliance between Digital Domain and Warner Music. We look forward to integrating the world’s leading visual effects and VR technologies from Digital Domain into our high-quality music content and rich portfolio of artists, bringing an elevated audio-visual experience.”
Source: Digital Domain 3.0
