Elvis’ licensing, merchandising sold to company handling Monroe, Ali
Authentic Brands Group says it has bought Elvis Presley’s intellectual property from CORE Media Group and is partnering with another company to operate the Graceland tourist attraction. Authentic Brands said yesterday that its purchase gives the company the licensing and merchandising rights to Presley’s image, name and likeness, in addition to the photos, movies, television appearances and music specials featuring the King of Rock ’n’ Roll. A purchase price wasn’t disclosed.
As part of the deal, National Entertainment Collectibles Association founder Joel Weinshanker acquires Graceland’s operating rights. Weinshanker, Authentic Brands and the Presley family will partner in operating Graceland.
Presley’s daughter, Lisa Marie Presley, says she will continue to own the Graceland home.
New York-based Authentic Brands Group manages brands including Marilyn Monroe and Muhammad Ali.
Source: http://www.dispatch.com
