STIM And YouTube Reach A Deal For Music
YouTube and Swedish-based music creators’ rights organization STIM, representing Swedish music creators and composers, today announced a licensing agreement that will allow Swedish music creators, composers and authors to earn revenue in a number of countries in Europe and international creators, composers and authors to earn revenues in Sweden on YouTube.
It allows STIM rightsholders and affiliates for the first time to be paid when their music is accessed on YouTube. Revenue is generated when advertisements are displayed against YouTube partner’s videos and Fan Picked Videos.
“From now on STIM’s rights holders will benefit from a fair rate for the use of their creations in audiovisual and music videos in the YouTube service. Reaching an agreement with YouTube is a milestone that creates new opportunities for our rightsholders,” says STIM CEO Kenth Muldin.
“We are extremely pleased to have reached an agreement with STIM and its roster of acclaimed music creators. This will foster the creation of Swedish content and enables music artists, composers and authors to receive payments for videos on YouTube”, says Gudrun Schweppe, Head of Music Publishing at YouTube in EMEA. “It’s also a big win for the YouTube community, to whom listening to music and discovering new artists on YouTube is an important part of their online experience.”
Throughout Europe, YouTube is succeeding in securing mutually beneficial agreements with associations representing composers and authors and has deals in place with a number of music creators’ rights organizations, including with PRS for Music in the UK, BUMA Stemra in the Netherlands, SGAE in Spain, SIAE in Italy and SACEM in France.
Source: STIM
