Music Business Spends Over £1.9 Million On Content Marketing

Today, Venture Harbour (http://www.ventureharbour.com) and Midem (http://www.midem.com) released a report on Content Marketing in the Music Industry highlighting that the music industry has spent over £1.9m on content marketing in the past year.

Content marketing is an emerging trend involving the creation and sharing of content, such as how-to guides, videos, and eBooks in order to acquire customers online. It’s focused not on selling, but on delivering consistent, on-going valuable information, to build loyalty and awareness amongst potential customers.

The report, which features a survey of 64 key music industry executives and an analysis of over 15,000 pieces of content produced by music companies, contains insights on the current state of content marketing in the music industry, and the differentiating factors between effective and ineffective content.

Bruno Crolot, Midem Director, says “By providing the most relevant content at the right moment to an audience, content marketing represents a powerful tool for artists & labels to reach further and create a meaningful relationship with fans. So powerful that, at Midem, we have developed a structured content marketing approach, which aims at proposing added-value content to professionals from the whole music ecosystem all year round. As part of this strategy, we are very pleased to share today this exclusive report about content marketing in the music industry developed by Venture Harbour”

Marcus Taylor, Founder of Venture Harbour and creator of the report, says “It’s encouraging to see music companies taking content marketing seriously. Having worked with brands across many verticals, it’s clear to me that the brands with the best content marketing strategies are the ones who are winning right now, and will likely stay in the lead. Google and other online giants have been advising this type of strategy for years, but only recently has it reached a tipping point where brands must respond to remain relevant.”

To download the full report for free visit:
http://www.midem.com/en/explore-the-library/whitepapers/content-marketing-music-industry/

Source: Midem