How Kayne West & Nickelback Share A Fan Base

Fans are not just fans of only a single artist, and music marketers like to think they know where there’s overlap: “If you like Beck you’ll love Brenden Benson” or “If you like James Butler you’ll love Davell Crawford”. Well, maybe; or maybe not. “Kayne West and Nickelback share a fan base,” seems far more unlikely.  But it turns out that some of their stats and demographics overlap quite a bit.

Source: Hyperbot