{"id":953,"date":"2011-09-22T18:43:12","date_gmt":"2011-09-22T18:43:12","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2011\/09\/22\/universal-music-group-named-best-in-cross-channel-marketing-for-email-social-media-campaign\/"},"modified":"2011-09-22T18:43:12","modified_gmt":"2011-09-22T18:43:12","slug":"universal-music-group-named-best-in-cross-channel-marketing-for-email-social-media-campaign","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2011\/09\/22\/universal-music-group-named-best-in-cross-channel-marketing-for-email-social-media-campaign\/","title":{"rendered":"Universal Music Group Named Best In Cross-Channel Marketing For Email, Social Media Campaign"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.seeklogo.com\/images\/U\/UNIVERSAL_MUSIC_GROUP-logo-67DF6E303C-seeklogo.com.gif\" border=\"0\" width=\"156\" height=\"156\" \/><br \/>Global interactive marketing provider ExactTarget  awarded Universal Music Group (UMG), the world&#8217;s leading music company,  the Cross-Channel Marketing Campaign of the Year today for its  integrated email and social media efforts for recording artist Lil&#8217;  Wayne.  <!--more-->  <\/p>\n<p> The top honor in ExactTarget&#8217;s annual Subscribers Rule Awards, Universal  Music Group&#8217;s award-winning campaign was selected from entries around  the globe for its integrated Facebook and email campaign that added more  than 6,000 Facebook fans and more than 400 email subscribers in less  than three weeks.<\/p>\n<p> &#8220;Subscribers Rule Award recipients represent the best in interactive  cross-channel marketing,&#8221; said Scott Dorsey, ExactTarget cofounder and  chief executive officer. &#8220;From delivering seamless brand experiences  across interactive channels to powering dynamic mobile campaigns, these  award-winning marketers are setting a new standard for marketing and  transforming the way brands interact with consumers online.&#8221;<\/p>\n<p> The annual Subscribers Rule Awards recognize the industry&#8217;s top  interactive marketing programs for their commitment to honor customer  preferences, improve subscribers&#8217; lives and for delivering relevant  content. <\/p>\n<p>Source: <\/span><span class=\"normal\">ExactTarget<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global interactive marketing provider ExactTarget awarded Universal Music Group (UMG), the world&#8217;s leading music company,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}