{"id":6501,"date":"2017-04-27T16:42:20","date_gmt":"2017-04-27T16:42:20","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2017\/04\/27\/spotify-and-universal-music-group-announce-global-multi-year-license-agreements\/"},"modified":"2017-04-27T16:42:20","modified_gmt":"2017-04-27T16:42:20","slug":"spotify-and-universal-music-group-announce-global-multi-year-license-agreements","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2017\/04\/27\/spotify-and-universal-music-group-announce-global-multi-year-license-agreements\/","title":{"rendered":"Spotify And Universal Music Group Announce Global, Multi-Year License Agreements"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/4\/44\/Daniel_Ek_addressing_Spotify_staff.jpg\/220px-Daniel_Ek_addressing_Spotify_staff.jpg\" border=\"0\" width=\"216\" height=\"149\" \/><br \/><\/span><\/p>\n<p><span class=\"normal\">Spotify, the leading global music streaming  service, and Universal Music Group (UMG), the world leader in  music-based entertainment, announced a new, multi-year global license  agreement. Under the agreement, the companies will advance their partnership to  ensure that streaming realizes its full transformational potential for  artists, labels and fans by delivering a comprehensive range of music  experiences, providing more flexibility for new releases, and  collaborating on innovative marketing campaigns across Spotify&#8217;s  platform.  <!--more-->  The new agreement will also provide UMG with unprecedented access to  data, creating the foundation for new tools for artists and labels to  expand, engage and build deeper connections with their fans.<\/p>\n<p> In making the announcement, Daniel Ek, Chairman and CEO of Spotify,  said, &#8220;This partnership is built on a mutual love of music, creating  value for artists and delivering for fans. We will be working together  to help break new artists and connect new and established artists with a  broadening universe of fans in ways that will wow them both. We know  that not every album by every artist should be released the same way,  and we&#8217;ve worked hard with UMG to develop a new, flexible release  policy. Universal artists can choose to release new albums on premium  only for two weeks, offering subscribers an earlier chance to explore  the complete creative work, while the singles are available across  Spotify for all our listeners to enjoy. I want to thank Sir Lucian for  his leadership in everything we have done so far and in everything that  we will do together to deliver on the promise of the new music economy  for all the people who make music and all the people who love it.&#8221;<\/p>\n<p> Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said,  &#8220;Eight years ago, when streaming was a welcome but small source of  revenue, UMG embraced partners like Spotify as a way to help return  music to a vibrant future benefitting the entire ecosystem. Working hand  in hand with these digital services brought us the industry&#8217;s first  real growth in nearly two decades. Today, streaming represents the  majority of the business. Our challenge is transforming that upturn into  sustainable growth. In a market this dynamic, one evolving more rapidly  than ever before, success requires creative and continual re-evaluation  of how best to bring artists&#8217; music to fans. At UMG, we&#8217;ve not only  reimagined distribution models and technologies, but entire business  models. The only constants must be great music and fair compensation for  artists and creators. To that end, the long-term success of Spotify,  and others like it, is essential to the ecosystem&#8217;s enduring health. I  congratulate Daniel on Spotify&#8217;s continued growth and innovation, and I  look forward to working together with him and his team to develop  exciting new ways to connect artists and fans around the world.&#8221;<\/span><\/p>\n<p><span class=\"normal\"><br \/><\/span><\/p>\n<p><span class=\"normal\">Source: Universal Music<br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify, the leading global music streaming service, and Universal Music Group (UMG), the world leader&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-6501","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=6501"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6501\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=6501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=6501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=6501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}