{"id":6335,"date":"2016-12-02T08:04:36","date_gmt":"2016-12-02T08:04:36","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2016\/12\/02\/statistics-about-the-global-investment-in-music\/"},"modified":"2016-12-02T08:04:36","modified_gmt":"2016-12-02T08:04:36","slug":"statistics-about-the-global-investment-in-music","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2016\/12\/02\/statistics-about-the-global-investment-in-music\/","title":{"rendered":"Statistics about the global investment in music"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/2\/24\/Onedolar2009series.jpg\/250px-Onedolar2009series.jpg\" border=\"0\" width=\"216\" height=\"94\" \/><br \/>According to a recent report by IFPI, the global investment in A&amp;R and Marketing in 2015 was 4.5 billion US$. Moreover,it is estimated that the 27% share of record company revenues invested in A&amp;R and marketing and the typical cost of breaking a wordwide-signed artist in a major market such as US and UK is $0.5 &#8211; $2 million.  <!--more-->  Francis Moore, Chief Executive of IFPI, alongside Alison Wenham, WIN CEO, said: \u201cInvesting in Music highlights not just record companies\u2019 financial investment in artists, but also the enduring value they bring to artists\u2019 careers.\u201d<\/p>\n<p>You can read the whole report of IFPI <a href=\"http:\/\/investinginmusic.ifpi.org\/report\/ifpi-iim-report-2016.pdf\">here<\/a><\/p>\n<p>\u00a0<\/p>\n<p>Source: IFPI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent report by IFPI, the global investment in A&amp;R and Marketing in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-6335","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=6335"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6335\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=6335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=6335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=6335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}