{"id":6277,"date":"2016-11-07T20:23:33","date_gmt":"2016-11-07T20:23:33","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2016\/11\/07\/gema-signs-agreement-with-youtube\/"},"modified":"2016-11-07T20:23:33","modified_gmt":"2016-11-07T20:23:33","slug":"gema-signs-agreement-with-youtube","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2016\/11\/07\/gema-signs-agreement-with-youtube\/","title":{"rendered":"GEMA Signs Agreement With YouTube"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/a\/a6\/Logo_for_GEMA_-_Gesellschaft_f%C3%BCr_musikalische_Auff%C3%BChrungs-_und_mechanische_Vervielf%C3%A4ltigungsrechte.svg\/220px-Logo_for_GEMA_-_Gesellschaft_f%C3%BCr_musikalische_Auff%C3%BChrungs-_und_mechanische_Vervielf%C3%A4ltigungsrechte.svg.png\" border=\"0\" width=\"217\" height=\"261\" \/><br \/>On 01 November 2016, GEMA and the online platform  YouTube signed a licensing agreement which also covers the contractual  gap since 2009. 70,000 music authors and publishers represented by GEMA  are now going to receive again remuneration for the exploitation of  their musical works protected by copyright.  <!--more-->  After years of legal disputes and lengthy negotiations, GEMA and YouTube  managed to agree on a licensing contract. By concluding this contract,  GEMA members will now be paid for the exploitation of works protected by  copyright via the online platform with the furthest global reach. GEMA  is fulfilling its fiducial duty to manage the rights on behalf of its  members by signing this contract.<\/p>\n<p> The public is another beneficiary of this agreement. From now on,  so-called blocked content notices will discontinue. YouTube is no longer  going to place them prior to music videos containing GEMA repertoire  protected by copyright.<\/p>\n<p> Dr Harald Heker, GEMA CEO, commented the contract as follows: &#8220;After  seven years of tough negotiations the conclusion of this contract with  YouTube marks a milestone for GEMA and its members. We remained true to  our position that authors should also get a fair remuneration in the  digital age, despite the resistance we met. It is crucial that the  licensing agreement that we have now signed covers both the future and  the past. By reaching this agreement, we can secure the royalties for  our members.&#8221;<\/p>\n<p> On top of the traditional ad-based service, the agreement covers the new  subscription service that YouTube is already offering in the USA and  which it is planning to launch in Europe. Thomas Theune, Director of  Broadcast and Online at GEMA, adds: &#8220;The conclusion of this contract  with YouTube is a clear signal to all online platforms that successfully  build their business models on the musical works of creatives. Authors  must be fairly remunerated for the exploitation of their musical works.  GEMA will continue to actively pursue this goal.&#8221;<\/p>\n<p> There are still different legal positions held by YouTube and GEMA on  the issue of whether YouTube or the uploaders are responsible for the  licensing of the used musical works.<\/p>\n<p> Irrespective of these diverging views, GEMA and YouTube decided to look  forward and create a secure foundation for GEMA members and YouTube  users.<\/p>\n<p> Dr Harald Heker reinforces this point, and states: &#8220;Despite the  conclusion of this agreement, the challenge remains for the politicians  to create a clear legal framework. The economic value of cultural and  creative works must also be passed on to the creators of the works. A  modern copyright needs to be created which enables music creators to  claim their financial share in the digital value chain.&#8221;<\/span><\/p>\n<p><span class=\"normal\"><br \/><\/span><\/p>\n<p><span class=\"normal\">Source: GEMA<br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 01 November 2016, GEMA and the online platform YouTube signed a licensing agreement which&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-6277","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=6277"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6277\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=6277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=6277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=6277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}