{"id":6214,"date":"2016-09-27T07:13:32","date_gmt":"2016-09-27T07:13:32","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2016\/09\/27\/playlists-overtake-albums-in-listenership\/"},"modified":"2016-09-27T07:13:32","modified_gmt":"2016-09-27T07:13:32","slug":"playlists-overtake-albums-in-listenership","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2016\/09\/27\/playlists-overtake-albums-in-listenership\/","title":{"rendered":"Playlists Overtake Albums In Listenership"},"content":{"rendered":"


Playlists have now surpassed albums as a format for music listening, according to a new study conducted by LOOP (Lots of Online People) and provided to the Music Business Association (Music Biz) for its members. The insight comes from \u201cMusic Consumption: The Overall Landscape,\u201d the third in-depth report to be issued via Music Biz Consumer Insights, the interactive, member-exclusive research portal hosted on www.musicbiz.org.
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Based on a May 2016 survey of 3,014 U.S. respondents, the report shows that playlists accounted for 31% of total listening time across all demographics, while albums accounted for only 22%. Single track listening remained the dominant format with 46% of total listening time, but that number is down 6% from 2015, in which it accounted for 52% overall.<\/p>\n

In addition, YouTube has emerged as the most regularly used source for audio content, with 42% of respondents stating that they used the service to listen to audio for five minutes or more at least once a week. Pandora was next on the list with 31% saying the same, with CDs lagging behind at 22%.<\/p>\n

The report also dug into freemium streaming, finding that 42% of respondents were not paying for music streaming subscriptions because they were happy using ad-supported freemium tiers.<\/p>\n

\u201cAs the music business continues to grow and evolve, it is crucial that we understand the progression of music consumption trends so we can deliver the best experience possible,\u201d said James Donio, President of Music Biz. \u201cThe data in this report will be invaluable to our members as they decide where, when and how to release and promote new music.\u201d<\/p>\n

\u201cThis report confirms that playlists are becoming more and more dominant in the music industry as streaming services gain traction,\u201d said David Lewis, Co-Founder of LOOP. \u201cWe hope music companies will keep this data in mind as they make decisions on which platforms, distribution methods and marketing opportunities to invest in.\u201d<\/p>\n

LOOP representatives discussed the report\u2019s top-line findings during Music Biz\u2019s \u201cMusic Consumption: Streaming, Hi-Res Audio, and Playlisting Data Revealed\u201d webinar today, and the full \u201cMusic Consumption: The Overall Landscape\u201d report is now available for purchase via the members-only Music Biz Consumer Insights portal at www.musicbiz.org\/resources\/tools\/music-biz-consumer-insights\/consumer-insights-portal. Non-members who would like to purchase the report may contact Nicole Hennessey, Music Biz\u2019s VP of Communications, at nicole.hennessey@musicbiz.org.<\/span><\/p>\n


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Source: Music Business Association
Image source: Spotify<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Playlists have now surpassed albums as a format for music listening, according to a new…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-6214","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=6214"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6214\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=6214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=6214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=6214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}