{"id":6036,"date":"2016-05-25T07:37:26","date_gmt":"2016-05-25T07:37:26","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2016\/05\/25\/new-study-analyzes-shazams-track-record-of-predicting-hits-for-radio\/"},"modified":"2016-05-25T07:37:26","modified_gmt":"2016-05-25T07:37:26","slug":"new-study-analyzes-shazams-track-record-of-predicting-hits-for-radio","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2016\/05\/25\/new-study-analyzes-shazams-track-record-of-predicting-hits-for-radio\/","title":{"rendered":"New Study Analyzes Shazam&#8217;s Track Record Of Predicting Hits For Radio"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scontent.fath2-1.fna.fbcdn.net\/v\/t1.0-9\/10306453_10153158631771578_3043759826094153595_n.png?oh=abf94869b63319e676a0aff0ad3d2097&amp;oe=57E5C8BC\" border=\"0\" width=\"219\" height=\"219\" \/><br \/>Shazam has a vested interest in fostering the perception that it  predicts hits. Selling detailed data to record companies to guide their  sales and windowing strategy is one of Shazam\u2019s revenue streams.\u00a0  Shazam\u2019s former chief technologist Jason Titus once claimed, \u201cSometimes  we can see when a song is going to break out months before most people  have even heard of it.\u201d  <!--more-->  <\/p>\n<p>It\u2019s not hard to find anecdotal examples of artists that Shazam  spotted first, which is why we\u2019ve always encouraged our Integr8 New  Music Research clients to use Shazam in conjunction with sales,  streaming, format airplay and their own custom new music research to  decide which new releases deserve the most exposure. However, no one has  quantified how early and how often Shazam can spot tomorrow\u2019s hits, or  which future hits Shazam is most helpful at predicting.<\/p>\n<p>So we did.<\/p>\n<p>We examined which songs became Top 10 most \u201cShazamed\u201d songs in the  United States each week during 2015 and early 2016 and tracked which  songs ultimately became hits on the Billboard<sup>\u00ae<\/sup> Hot 100 chart.  The Hot 100 tracks physical and digital music sales, on-demand and  pre-programmed streaming, and terrestrial radio airplay, which makes it  the most complete metric of American\u2019s music consumption to use for  comparison with Shazam. We then analyzed:<\/p>\n<ul>\n<li>How many Top 10 Shazam songs went on to be Top 10 hits on the Hot 100\u2014and how many didn\u2019t?<\/li>\n<li>On average, how soon can Shazam spot a song\u2019s potential before it becomes a Top 10 hit?<\/li>\n<li>Are there any particular kinds of hit songs Shazam does or does not spot early?<\/li>\n<\/ul>\n<p>Here\u2019s what we learned:<\/p>\n<p>If a song reaches Shazam\u2019s Top 10, there\u2019s a 94% chance it will be a hit.<\/p>\n<p>The vast majority of America\u2019s Top 10 most Shazamed songs ultimately  become hit songs, with the majority becoming big hits.\u00a0 Seventy-three  percent (73%) of the songs that reach Shazam\u2019s Top 10 also become a Top  10 hit on Billboard\u2019s 100.\u00a0 Another 13% will reach the Top 20 and an  additional 8% will become Top 30 hits on the Billboard Hot 100. Only 6%  of songs that reach Shazam\u2019s Top 10 never become Top 30 hits.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.integr8research.com\/wp-content\/uploads\/2016\/05\/Integr8-graph1-blog-1-1024x759.jpg\" border=\"0\" width=\"375\" height=\"278\" \/><\/p>\n<p>\u00a0<\/p>\n<p>On average, Shazam predicts Top 10 hits two weeks early<\/p>\n<p>Among the 73% of songs that reach Shazam\u2019s Top 10 and also become  Billboard Hot 100 Top 10 hits, Shazam\u2019s lead time at spotting those hits  early varies widely. For 45% of songs, Shazam mirrors or even lags  behind the Billboard Top 100.\u00a0 In fact, 20% of songs reach the Hot 100\u2019s  Top 10 before they reach Shazam\u2019s Top 10.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.integr8research.com\/wp-content\/uploads\/2016\/05\/Integr8-graph-2-blog-1-1024x756.jpg\" border=\"0\" width=\"381\" height=\"281\" \/><\/p>\n<p>For the remaining 55% of songs, however, Shazam is early:<\/p>\n<ul>\n<li>Shazam\u2019s claim that they can sometimes spot a hit, \u201cmonths before  most people have even heard of it,\u201d is true for 10% of songs which  become Top 10 on Shazam seven or more weeks before they become Top 10  hits on Billboard.<\/li>\n<li>Twenty-three percent (23%) are three to six weeks ahead on Shazam.<\/li>\n<li>Another 23% of Top 10 hits rise to Shazam\u2019s Top 10 only one to two weeks early.<\/li>\n<\/ul>\n<p>So on average, songs emerge as Top 10 hits on Shazam two weeks earlier than they do on Billboard\u2019s Hot 100.<\/p>\n<p>Clearly, the numbers show Shazam has potential to spot a significant  percentage of hit songs early.\u00a0 The real question is, however, is there a  pattern to the styles or genres of songs that Shazam can help you spot  early?<\/p>\n<p>\u00a0<\/p>\n<p>Source: Integr8 research<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shazam has a vested interest in fostering the perception that it predicts hits. Selling detailed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-6036","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=6036"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6036\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=6036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=6036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=6036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}