{"id":6009,"date":"2016-05-11T09:15:49","date_gmt":"2016-05-11T09:15:49","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2016\/05\/11\/pandora-hits-2-billion-in-all-time-royalties-for-artists-and-songwriters\/"},"modified":"2016-05-11T09:15:49","modified_gmt":"2016-05-11T09:15:49","slug":"pandora-hits-2-billion-in-all-time-royalties-for-artists-and-songwriters","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2016\/05\/11\/pandora-hits-2-billion-in-all-time-royalties-for-artists-and-songwriters\/","title":{"rendered":"Pandora Hits $2 Billion In All-Time Royalties For Artists And Songwriters"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/0\/0c\/PandoraScreenshot.png\/200px-PandoraScreenshot.png\" border=\"0\" width=\"202\" height=\"126\" \/><br \/>Pandora, the go-to music source for fans and  artists, just announced that it has generated more than $2 billion in  all-time royalties for artists and songwriters, just nine months after  hitting its $1.5 billion royalties milestone. Every month, nearly 80  million users now spend an average of over 23 hours streaming their  personalized stations, thumbing their favorite songs and discovering new  artists on Pandora.  <!--more-->  <br \/> &#8220;The rapid acceleration of royalty payments from internet radio is very  promising news for the industry,&#8221; said Tim Westergren, founder and CEO  of Pandora. &#8220;We are delighting listeners, driving discovery for new  music, and creating powerful new promotional tools for musicians, all  while creating a massive new revenue stream for labels and artists that  has never existed before from radio. Music makers and the art they  produce are the backbone of Pandora, and I&#8217;m proud that we now play such  a large role in helping them thrive and grow their careers.&#8221;<\/p>\n<p> Pandora has taken some big steps in recent years to support the  industry, investing heavily in tools and resources to help artists grow  their careers and more easily connect with fans. Its Artist Marketing  Platform (AMP) launched in October 2014 and continues to expand with new  innovative offerings such as the recently introduced AMPcast, a free  platform that allows artists to record and deliver targeted audio  messages to their entire Pandora audience right from their mobile  phones. Early campaigns have yielded dramatic results with engaging  fans, selling tickets, promoting new music and driving greater  listening.<\/p>\n<p> In addition to audio messaging, artists have free access to a trove of  big data through Pandora&#8217;s Next Big Sound. The highly precise preference  data, which aggregates a comprehensive view of their listener  demographics and song performance on the Insights dashboard, is an  invaluable marketing tool, and will eventually power a wide range of  offerings, including tour planning and ticket sales as Pandora completes  its Ticketfly integration.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span class=\"normal\">Source: Pandora<br \/> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pandora, the go-to music source for fans and artists, just announced that it has generated&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-6009","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=6009"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/6009\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=6009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=6009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=6009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}