{"id":5881,"date":"2016-02-26T06:25:15","date_gmt":"2016-02-26T06:25:15","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2016\/02\/26\/streaming-music-is-mainstream-in-the-nordics\/"},"modified":"2016-02-26T06:25:15","modified_gmt":"2016-02-26T06:25:15","slug":"streaming-music-is-mainstream-in-the-nordics","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2016\/02\/26\/streaming-music-is-mainstream-in-the-nordics\/","title":{"rendered":"Streaming Music Is Mainstream In The Nordics"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.musicdish.com\/img\/article\/2015\/PolarisNordicDigitalMusicSurvey2015.jpg\" border=\"0\" width=\"219\" height=\"164\" \/><br \/>Music streaming services represent the mainstream  for music consumption in Finland, Denmark, Norway and Sweden: 9.4  million Nordic consumers streamed music in 2015. This is evident from  the Polaris Nordic Digital Music Survey 2015, which was commissioned by  three collecting societies Teosto (FIN), Koda (DK) and Tono (N).   <!--more-->  <\/p>\n<p> STREAMING SERVICES ARE A BIG HIT<br \/> Alltogether 58% of Nordic respondents aged 15 to 65 (an estimated 9.4  million) say they have consumed music content within the previous twelve  months from one or more music streaming services, such as Spotify,  Apple Music, Tidal\/Wimp or TDC\/YouSeePlay.  Looking at all online music  sources, Spotify, YouTube and Apple iTunes are the top three music  destinations for Nordic consumers.<\/p>\n<p> CONSUMERS ARE WILLING TO PAY FOR DIGITAL MUSIC<br \/> The survey shows that a steady number of Nordic Internet consumers also  pay for their online use of music. In 2015 a total of 23% of respondents  aged 15 to 65 stated they had paid for their digital use of music  within the last year (e.g. as downloads or via streaming services).  <\/p>\n<p> 64% of all respondents also agree or strongly agree that music creators  should be paid when their music is played on online services.<\/p>\n<p> RADIO STILL  NUMBER ONE SOURCE FOR FINDING NEW MUSIC<br \/> Radio remains the most often cited source for new music discovery in all  four countries, followed by YouTube and dedicated music streaming  services. 40% of Nordic respondents selected \u201cI heard it on the radio\u201d  when prompted for the source of discovery for the latest new track found  to be good. At the same time, also the role of music streaming services  for music discovery seems to increase as the number of streaming music  users keeps rising. <\/p>\n<p> For young respondents the role of friends, social media and music  streaming services was higher for music discovery, even though the role  of radio remained considerable. They were also more likely to share  music, music videos and playlists, and listen to shared or curated  playlists on music streaming services.  <\/p>\n<p> ABOUT THE POLARIS NORDIC DIGITAL MUSIC SURVEY 2015<br \/> The Polaris Nordic Digital Music survey was carried out in Denmark,  Norway, Finland and Sweden in September 2015. The survey, which was was  conducted by YouGov, was targeted at Internet users aged 12 to 65 and  attracted a total of 3,200 online respondents (800 per country). The  survey was commissioned by the three Nordic collecting societies Koda  (Denmark), Teosto Finland) and Tono (Norway), who formed the Polaris  Nordic Alliance in 2013. The survey is the second of its kind; the first  was carried out in 2014.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span class=\"normal\">Source: <\/span><span class=\"normal\">YouGov<br \/>Image credit: <\/span><span class=\"normal\">YouGov<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music streaming services represent the mainstream for music consumption in Finland, Denmark, Norway and Sweden:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5881","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5881"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5881\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}