{"id":5855,"date":"2016-02-16T07:09:44","date_gmt":"2016-02-16T07:09:44","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2016\/02\/16\/sony-music-makes-an-agreement-with-south-african-telco\/"},"modified":"2016-02-16T07:09:44","modified_gmt":"2016-02-16T07:09:44","slug":"sony-music-makes-an-agreement-with-south-african-telco","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2016\/02\/16\/sony-music-makes-an-agreement-with-south-african-telco\/","title":{"rendered":"Sony Music makes an agreement with South African telco"},"content":{"rendered":"


Sony Music has signed an \u201cunprecedented\u201d direct licensing deal with South African telco MTN. The partnership gives MTN access to Sony\u2019s catalogue of local and international recordings. The agreement is currently focused on ringback tones, but the pair were negotiating the extension of the deal to also include full tracks and albums, MTN said in a statement. <\/p>\n

\u201cThe deal gives MTN customers unprecedented access to caller ring back tones from Sony Music\u2019s illustrious catalogue of both local and international artists, including but not limited to, SA artists Zonke Dikana, AKA, Kurt Darren, and Kaylow, and popular gospel ensemble, Joyous Celebration,\u201d said MTN.<\/p>\n

\u2018We are delighted to have signed this agreement with Sony as it gives expression to our quest to promote and develop music as an art form,\u201d added MTN South Africa sales and marketing executive Larry Annetts.<\/p>\n

\u201cThe signing of this deal will further provide the customers access to our ubiquitous digital platforms, thereby ensuring that artists widen their revenue streams.<\/p>\n

\u201cWe have both agreed that Sony will administer all royalties payable to their artists directly as well as those due to the relevant collecting societies in terms of this deal. Sony, as a content provider, have vast experience in this field and are best placed to embark on this important exercise,\u201d added Annetts.<\/p>\n

\u201cWe are very pleased to be working with MTN on creating another digital outlet for our artists\u2019 recordings that meets the expectations of today\u2019s music fans. We look forward to a great partnership in music with MTN,\u201d said Sony Music Entertainment Africa Managing Director Sean Watson.<\/p>\n

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Source: musicbusinessworldwide.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Sony Music has signed an \u201cunprecedented\u201d direct licensing deal with South African telco MTN. The…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5855","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5855"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5855\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}