{"id":5772,"date":"2016-01-04T18:50:56","date_gmt":"2016-01-04T18:50:56","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2016\/01\/04\/survey-reveals-more-music-fans-want-mobile-tickets\/"},"modified":"2016-01-04T18:50:56","modified_gmt":"2016-01-04T18:50:56","slug":"survey-reveals-more-music-fans-want-mobile-tickets","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2016\/01\/04\/survey-reveals-more-music-fans-want-mobile-tickets\/","title":{"rendered":"Survey Reveals More Music Fans Want Mobile Tickets"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/c\/cb\/Classical_spectacular10.jpg\/1024px-Classical_spectacular10.jpg\" border=\"0\" width=\"218\" height=\"145\" \/><br \/>An Eventbrite survey of the UK public\u2019s favourite  local events suggests that mobile\/in-app tickets are considerably more  popular than they are prevalent. Just 4.82% of respondents received  mobile\/in-app tickets for the last music event that they went to, while  19.47% of respondents said they would rather have them, rising to 20.05%  amongst 30-44yr olds and 21.51% amongst 18-29yr olds.   <!--more-->  <br \/> The survey also explored how people listen to musical acts before going to see them live. <\/p>\n<p> Among the main UK on-demand music formats, physical (CD\/cassette\/vinyl)  was most common, listed by 25.89% of respondents, and was the most  popular listening method for 30-59 yr olds. The second most popular  format was YouTube, with 19.29% people streaming acts\u2019 videos on the  service before attending a gig; this was the preferred listening method  for 18-29 yr olds. Spotify narrowly pipped iTunes to third place, with  12.69% of respondents listening to an act on Spotify before attending a  gig, versus 11.98% using iTunes. <\/p>\n<p> Music came out top of the pile for favourite local events, with 24.27%  of respondents listing music events, of any size, as their favourite  event type within an hour\u2019s travel.  Additionally, respondents were more  willing to spend money on music than any other event type (those  surveyed included sports, theatre\/dance, food, art, and  networking\/classes\/talks). 82.59% said they would spend something on  music events, with the most popular price bracket \u00a321-35, as chosen by  24.22% of respondents. Of the event categories listed, music was the  only one where \u00a30 was not the most popular response for how much they  would typically pay. <\/p>\n<p> Finally, it seems that gigs can still act as a discovery platform for  new acts, as 18.17% of respondents said that they hadn\u2019t listened to the  act before seeing them live, at the last gig they went to.<\/p>\n<p> Interpreting the results, Eventbrite\u2019s Katie McPhee said: \u201cPerhaps  unsurprisingly, music was the respondents\u2019 most popular choice of local  event. The data suggests that there is a demand for mobile ticketing  that is not being met.  We were also interested to see that, while there  is a pronounced trend towards music discovery via streaming media among  a younger demographic,  physical formats still outperform YouTube,  Spotify and iTunes as the main way people listen to acts before seeing  them live.\u201d<\/p>\n<p> The survey, commissioned by Eventbrite, the UK\u2019s largest self-service  ticketing platform, explored people\u2019s favourite local events, spend on  different types of events, music discovery, and ticketing. It was  completed by a randomly selected group of 1030 18-59 year olds from  around the UK.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span class=\"normal\">Source: <\/span><br \/><span class=\"normal\">Eventbrite<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Eventbrite survey of the UK public\u2019s favourite local events suggests that mobile\/in-app tickets are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5772","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5772"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5772\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}