{"id":5750,"date":"2015-12-16T11:01:35","date_gmt":"2015-12-16T11:01:35","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/12\/16\/chinese-music-entertainment-giants-taihe-music-group-tmg-and-baidu-music-merge\/"},"modified":"2015-12-16T11:01:35","modified_gmt":"2015-12-16T11:01:35","slug":"chinese-music-entertainment-giants-taihe-music-group-tmg-and-baidu-music-merge","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/12\/16\/chinese-music-entertainment-giants-taihe-music-group-tmg-and-baidu-music-merge\/","title":{"rendered":"Chinese Music Entertainment Giants Taihe Music Group (TMG) And Baidu Music Merge"},"content":{"rendered":"<p><span class=\"normal\"><img decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/5\/55\/Taihe_Rye_Music.png\" border=\"0\" \/><\/p>\n<p>Taihe Music Group (TMG) officially announced on  December 3rd that it will merge in its entirety with Baidu&#8217;s music  platform &#8212; Baidu Music. The merger will build a borderless,  cross-industry, cross-platform music service that is the next step in  the evolution of how music is consumed by Chinese listeners. The merger  follows on the heels of the merger of Taihe Rye Music, Ocean Butterflies  Music and Touch Music Publishing that resulted in the creation of the  music provider.<\/p>\n<p> As the only such provider serving the 5 major markets for Chinese  popular music or C-pop, TMG owns the copyrights of 700,000  revenue-producing songs. TMG has long-term collaborative agreements with  over 100 businesses both within China and in many countries around the  world, including copyright licensees, music talent agencies,  entertainment marketers and concert impresarios. The music provider has  become the world&#8217;s largest service agency for C-pop after quickly  accumulating a 50% share of the Chinese music market.<\/p>\n<p> Baidu Music, one of the world&#8217;s largest Chinese music search platforms,  its brand and services will remain unchanged following the merger with  TMG. Baidu Music will leverage its user base and online music products,  as well as its big data mining ability, to provide strong support for  the new entity.<\/p>\n<p> Qian Shimu, TMG CEO, said the merger with Baidu Music is a significant  breakthrough in terms of what a collaboration between the traditional  player and an internet giant should look like. The foundation of the  partnership is based on Taihe&#8217;s strength and status in the music  industry. The decision by the content provider to merge with the giant  music platform is aimed at integrating the music industry&#8217;s upstream and  downstream resources in order to build a transparent copyright-and  performer-centric user service platform and create a more prosperous  music ecosystem that brings together a massive amount of content and  several platform partners under one roof.<\/p>\n<p> TMG plans to focus on further diversifying the music library and other  aspects of the business, add more value to the music industry as a  whole, look for the right combination that maximizes business value  without devaluing music and the enjoyment of music to the listener,  ultimately giving the creative musical artist even more reason to  contribute to this exciting and growing industry.<\/p>\n<p>Source: <\/span><span class=\"normal\">Taihe Music Group<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taihe Music Group (TMG) officially announced on December 3rd that it will merge in its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5750","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5750"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5750\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}