{"id":573,"date":"2011-02-03T19:06:20","date_gmt":"2011-02-03T19:06:20","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2011\/02\/03\/youtube-says-free-music-now-pays-as-well-as-paid-music-plus-what-that-means-for-music-streaming\/"},"modified":"2011-02-03T19:06:20","modified_gmt":"2011-02-03T19:06:20","slug":"youtube-says-free-music-now-pays-as-well-as-paid-music-plus-what-that-means-for-music-streaming","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2011\/02\/03\/youtube-says-free-music-now-pays-as-well-as-paid-music-plus-what-that-means-for-music-streaming\/","title":{"rendered":"YouTube Says Free Music Now Pays As Well As Paid Music plus What That Means For Music Streaming"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.hypebot.com\/.a\/6a00d83451b36c69e20147e24231a0970b-120wi\" border=\"0\" \/><br \/>Citing growing traffic, a 200-300% jump in advertising revenue over the last year and an imporved Content ID system that allows music rightsholders to profit from infringing content (like\u00a0 videos of cats singing Lady Gaga), YouTube says that free content on its site is often returning as much revenue as paid music.<\/p>\n<p>  <!--more-->  <\/p>\n<p><a><\/a><\/p>\n<div class=\"entry-more\">\n<p>\u201cOur larger music partners on the site are making millions of dollars per month,\u201d YouTube director of content partnerships Chris Maxcy told <a href=\"http:\/\/evolver.fm\/2011\/02\/02\/free-music-pays-as-well-as-paid-music-says-youtube\/\" target=\"_blank\">Evolver.fm<\/a>. \u201cThe other thing that\u2019s astounding is the growth in this. We\u2019ve seen the monetization levels increase two to three times, just in the last year\u2026 Our label partners have been pretty pleased with that level, and we expect to see that growth continue. A year from now, I\u2019m hoping we\u2019ll be able to say \u2018we increased revenue and RPMs another 2-3x.&#8221;<\/p>\n<p>Freemium Lives!<\/p>\n<p>But that doesn&#8217;t mean that the Google YouTube team doesn&#8217;t believe that people will pay for music too.<\/p>\n<p>\u201cWe\u2019ve been very focused on advertising so far, but there are users who will pay for content with their money, and users who will pay for content with their time and attention,\u201c according to <a href=\"http:\/\/evolver.fm\/2011\/02\/02\/free-music-pays-as-well-as-paid-music-says-youtube\/\" target=\"_blank\">Phil Farhi<\/a>, a product manager from Google\u2019s YouTube monetization team.<\/p>\n<p>&#8220;These are the traps that people fall into: They look at price tags for advertising (supported services) versus price tags for subscription or downloading services,\u201d he added. \u201cBut you really need to consider not just the price tag, but the scale of audience and views that you\u2019re reaching with that.\u201d<\/p>\n<p>This is all great news for Spotify, MOG, Rdio, Rhapsody and other music streaming services. While the pennies that artists and labels now receive from song streams may be seen as unfair or hurting sales by some, the income from tens or hundreds of millions of ad-supported users and paying subscribers becomes a significant source of revenue.<\/p>\n<p>Source: Hyperbot<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Citing growing traffic, a 200-300% jump in advertising revenue over the last year and an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-573","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=573"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/573\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}