{"id":5512,"date":"2015-08-26T04:46:54","date_gmt":"2015-08-26T04:46:54","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/08\/26\/amazon-apple-google-and-roku-dominate-streaming-media-device-market-with-86-of-sales\/"},"modified":"2015-08-26T04:46:54","modified_gmt":"2015-08-26T04:46:54","slug":"amazon-apple-google-and-roku-dominate-streaming-media-device-market-with-86-of-sales","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/08\/26\/amazon-apple-google-and-roku-dominate-streaming-media-device-market-with-86-of-sales\/","title":{"rendered":"Amazon, Apple, Google, And Roku Dominate Streaming Media Device Market With 86% Of Sales"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/d5\/Roku_2_XS.jpg\/220px-Roku_2_XS.jpg\" border=\"0\" width=\"216\" height=\"216\" \/><br \/>A new Parks Associates report on streaming media  devices reports four brands &#8212; Amazon, Apple, Google, and Roku &#8212;  accounted for 86% of all units sold to U.S. broadband households in  2014. This market concentration will force new entrants to develop  unique solutions in order to have an impact in this expanding ecosystem.  The Streaming Media Device Landscape estimates that 86 million  streaming media devices will be sold globally in 2019.  <!--more-->  <\/p>\n<p> &#8220;Roku continues to lead streaming media device sales in the U.S. with  34% of units sold in 2014. Google is second with 23%, and new entrant  Amazon overtook Apple for third place,&#8221; said Barbara Kraus, Director of  Research, Parks Associates. &#8220;The market consolidation around these four  brands forces new entrants to develop more creative features and  functionality to tap into the strong consumer demand for streaming  content. Devices with additional functionality such as the Intel Compute  Stick may be a sign of things to come, where streaming is not the  primary function but an extra feature to provide additional value.&#8221;<\/p>\n<p> The Streaming Media Device Landscape reports that nearly 20% of U.S.  broadband households own at least one streaming media player, such as a  Roku 3, Amazon Fire TV, or Apple TV. Eight percent own at least one  streaming stick, such as a Google Chromecast, Amazon Fire TV Stick, or  Roku&#8217;s HDMI Streaming Stick, while 2% own both form factors.<\/p>\n<p> &#8220;Device shipments and sales receipts are important performance measures,  but an equally critical metric for device makers is ongoing usage,&#8221;  Kraus said. &#8220;Usage will drive alternate revenue streams such as content  sales and advertising. Roku devices are the most used among U.S.  broadband households that own a streaming media device at 37%, followed  by Google Chromecast at 19%, Apple TV at 17%, and Amazon Fire TV devices  at 14%.&#8221;<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span class=\"normal\">Source: <\/span><span class=\"normal\">Parks Associates<br \/>Image credit: Creative Content<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new Parks Associates report on streaming media devices reports four brands &#8212; Amazon, Apple,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5512","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5512"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5512\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}