{"id":5496,"date":"2015-08-19T05:20:02","date_gmt":"2015-08-19T05:20:02","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/08\/19\/ad-based-music-streaming-revenue-to-exceed-1-billion-by-2017-despite-the-entrance-of-apple-music\/"},"modified":"2015-08-19T05:20:02","modified_gmt":"2015-08-19T05:20:02","slug":"ad-based-music-streaming-revenue-to-exceed-1-billion-by-2017-despite-the-entrance-of-apple-music","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/08\/19\/ad-based-music-streaming-revenue-to-exceed-1-billion-by-2017-despite-the-entrance-of-apple-music\/","title":{"rendered":"Ad-based Music Streaming Revenue To Exceed $1 Billion By 2017, Despite The Entrance Of Apple Music"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/c\/c5\/US_%242_obverse.jpg\/300px-US_%242_obverse.jpg\" border=\"0\" width=\"217\" height=\"91\" \/><br \/>New data from Juniper Research has found that  revenue generated through ad-based music streaming is set to exceed $1  Billion by 2017, up from $782 Million in 2015, despite the declining  numbers of players offering &#8216;freemium&#8217; services.  <!--more-->  <br \/> Many key players are opting to exclude full-featured freemium services,  with offerings restricted to, at most, basic radio style features, as  exemplified by Apple Music and Amazon Prime Music. Nonetheless, ad-based  revenues are still expected to see strong growth as consumers continue  to migrate to streaming services.<\/p>\n<p> Apple &amp; Freemium to Drive User Expansion<\/p>\n<p> The new research, Digital Music \u2013 Subscriptions, Ad Revenues &amp;  Download Services 2015-2020, found that while freemium services will  continue to entice a growing number of users, the model will enjoy a  greater influence in funnelling consumers towards the more profitable  subscription options. Hence, with the drive of ad-based services coupled  with the growing impact of key players, streaming is expected to be  brought to the forefront of the market with a significant global growth  in user numbers.<\/p>\n<p> Unsurprisingly the entrance of Apple Music is expected to act as a major  catalyst in driving the expansion of subscription-based streaming  services, with significant growth expected across all major markets.  Indeed, the company has already reported a user base of 11 million trial  subscribers.<\/p>\n<p> &#8220;With convenience, accessibility and curation having become the defining  elements of the music landscape, the potential of the streaming  industry will revolve around the levels of which providers can convert  free customers to paying customers&#8221; noted research author Joe Crabtree.<\/p>\n<p> The Decline in Downloads to Continue<\/p>\n<p> Juniper also found that the music industry has reached a critical point  in its digital evolution with the download market experiencing its first  decline in 2014. The download market has long been at the forefront of  the digital transformation; however, following its recent struggle, the  market is forecast to continue its global decline with the music  industry instead turning to the potential of streaming.<\/p>\n<p> Other Key Findings:<br \/> * Subscription streaming revenues will overtake download revenues in 2018.<br \/> * The digital music industry will continue consistent growth despite the declining download market.<br \/> * The wealth of investment in music discovery is rapidly gaining  importance in provider differentiation and equally gaining traction in  promoting the appeal of digital music.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span class=\"normal\">Source: <\/span><span class=\"normal\">Juniper Research<br \/>Source: Creative Common <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data from Juniper Research has found that revenue generated through ad-based music streaming is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5496","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5496"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5496\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}