{"id":5368,"date":"2015-07-07T04:58:28","date_gmt":"2015-07-07T04:58:28","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/07\/07\/overall-music-consumption-led-by-growth-in-on-demand-streaming-help-power-a-14-lift-from-last-year\/"},"modified":"2015-07-07T04:58:28","modified_gmt":"2015-07-07T04:58:28","slug":"overall-music-consumption-led-by-growth-in-on-demand-streaming-help-power-a-14-lift-from-last-year","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/07\/07\/overall-music-consumption-led-by-growth-in-on-demand-streaming-help-power-a-14-lift-from-last-year\/","title":{"rendered":"Overall Music Consumption-Led By Growth In On-Demand Streaming-Help Power A 14% Lift From Last Year"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/a\/a4\/Flag_of_the_United_States.svg\/1235px-Flag_of_the_United_States.svg.png\" border=\"0\" width=\"217\" height=\"114\" \/><br \/>Nielsen Entertainment releases the 2015 Nielsen  Music U.S. mid-year report for the 6-month period of December 29, 2014  through June 28, 2015. <br \/> * The growth of Streaming continues to accelerate in 2015, with over 135  billion songs streamed on-demand through audio and video platforms.<br \/> * Powered by a growth in Streaming, overall Digital consumption (sales and streams) are up 23%.   <!--more-->  <br \/> * Total consumption for the year, based on Albums plus Track Equivalent  Albums and Streaming Equivalent Albums, is up 14% over last year. <br \/> * Vinyl sales now comprise nearly 9% of physical album sales.<br \/> * Digital Albums are virtually flat compared to last year, while Digital Tracks are down 10%. <br \/> * Except for continued record-setting strength in Vinyl LPs, which are  up 38% to 5.6 million units, physical album sales are down 7%.<\/p>\n<p> 2015 MID-YEAR HIGHLIGHTS AND ANALYSIS<br \/> * On-Demand Streaming is up 92.4% over mid-year 2014, with Video  On-Demand streaming leading the way (+109%) and Audio On-Demand  Streaming also experiencing significant growth (+74%).<br \/> * There are seven albums that have sold more than 600K units so far this  year, while there were only four at this time last year. <br \/> * Taylor Swift&#8217;s 1989 is the best-selling, and most consumed, album of  the year. Four (digital) songs are in the top 25, with each selling over  1M units. Despite very limited On-Demand Audio streaming, she leads the  overall chart for this year with over 2M album equivalents in the first  six months of 2015. Swift also has the best-selling CD and best-selling  vinyl LP of the year and has the 2nd best-selling digital album of the  year, behind Drake\/If You&#8217;re Reading This, It&#8217;s Too Late.<br \/> * Digital albums are showing some resiliency this year, after finishing  down nearly 10% in 2014, due to some strength of new-releases led by  Drake\/If You&#8217;re Reading This, It&#8217;s Too Late.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span class=\"normal\">Source: Nielsen<br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen Entertainment releases the 2015 Nielsen Music U.S. mid-year report for the 6-month period of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5368","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5368"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5368\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}