{"id":5220,"date":"2015-05-12T06:03:19","date_gmt":"2015-05-12T06:03:19","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/05\/12\/how-much-time-do-fans-spend-on-their-phones-at-concerts\/"},"modified":"2015-05-12T06:03:19","modified_gmt":"2015-05-12T06:03:19","slug":"how-much-time-do-fans-spend-on-their-phones-at-concerts","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/05\/12\/how-much-time-do-fans-spend-on-their-phones-at-concerts\/","title":{"rendered":"How much time do fans spend on their phones at concerts?"},"content":{"rendered":"


We all assumed it.\u00a0 But now there\u2019s data to back up our hunches.\u00a0 Ticketfly commissioned Harris Poll to survey concert-going adults to find out how much they use their phones at shows. Some of the biggest findings show that 31% of adults ages 18-34 use their phones during half of the show or more.\u00a0 Yikes.\u00a0 No amount of pyrotechnics can pull these hipster eyes away from the tiny screen.\u00a0 Dudes!\u00a0 There are performers literally feet from you pouring their hearts out for your entertainment for which you paid money to see\u2026 and you\u2019re diffusing this experience by starring at it through a mini piece of glass?\u00a0 Ah well, I\u2019m a purist who ain\u2019t going to change this trend.\u00a0 So what can we do?\u00a0 What are the actual numbers? <\/p>\n

40% of female Millennials use their phones to take pictures compared to 24% of males.\u00a0 And Females are more likely to share the event to social media.\u00a0 But only single people.\u00a0 Only 9% of married adults share their experiences over social media.\u00a0 Everything we do in this world is just some complicated mating ritual, clearly.<\/p>\n

More interesting stats from the study reveal that 23% use their phones to look up information about the artists.\u00a0 More than 60% are interested in getting mobile notifications about merch offers, food, beverage and VIP access during an event and over 71% of males and 61% of females are interested in using their phone to purchase these things.\u00a0 Not to mention most want to use their phone as their ticket to get in (70%)
We\u2019re failing as an industry.<\/p>\n

How have we not figured out how to capitalize on this yet?\u00a0 Okay, the data is now out.\u00a0 There doesn\u2019t need to be any more guessing.\u00a0 Millennials WANT to buy with their phones.\u00a0 And would definitely buy MORE if it was easier to do so.<\/p>\n

BandPage, WeDemand, BandsInTown, SongKick, AtVenu, Shazam, Spotify, well, and Ticketfly I suppose if you want to get into this space.\u00a0 I\u2019m looking at you.\u00a0 On your app, for everyone who bought tickets to an event, send out a push notification when they\u2019re inside the venue (GPS tagging) for discounts on merch and VIP access.\u00a0 Maybe the first 500 people who enter the venue get thrown into a raffle to win VIP meet and greet passes pre-show.\u00a0 And all notifications for the contest happen on the phone!\u00a0 Give the tour manager access to these notifications to be able to send out creative ways for fans to interact with the band during the show:\u00a0 \u201cRyan is about to climb the speakers.\u00a0 Take a photo and hashtag #MonkeyRyan\u201d then the TM could throw up the photos in real time onto the screen.\u00a0 Or before the show send a notification \u201cGuess the first song we\u2019re playing. Everyone who gets this right will get a free signed poster at the merch booth after the show.\u201d<\/p>\n

Or better yet, send out a push notification that enables fans to buy merch and meet-and-greets while inside the venue!\u00a0 Say, you\u2019re with a group of 9 new best friends who you just met.\u00a0 A push notification gets sent out by the TM that says \u201cHang out with the band in the green room before the show, get signed screen prints, a beer, and hear a new song they want to test out.\u00a0 Grab this offer for $50.\u00a0 Only 10 spots available!\u201d\u00a0 Allow fans to buy any number up to 10.\u00a0 And allow some Uber-style price-sharing with friends.\u00a0 You could rally your 9 new friends to go in on this with you, or, if you\u2019re loaded, be their new best friend by treating everyone to some serious VIP access.\u00a0 Boom, the band just made a quick $500 and the fans just got an experience of a lifetime for acting quick.\u00a0 Of course word would spread about this and the app\u2019s numbers would skyrocket.\u00a0 The artists should get this data (all fans who bought tickets to the show, actually showed up, participated in the venue contests, bought merch and shared to social media).\u00a0 Give the artists the data!\u00a0 Don\u2019t pull a Facebook.<\/p>\n

BandPage just teamed up with StubHub to offer these kinds of VIP meet and greets, and merch when purchasing the ticket, but the buzz is INSIDE the venue.
And especially after the show.\u00a0 It\u2019s been proven that people are much more likely to buy after a concert than anywhere or anytime else.\u00a0 It\u2019s the euphoria.\u00a0 The heightened collective energy of everyone in the room.\u00a0 People want this feeling to continue and are much more willing to part ways with their cash inside the venue than when they get home.\u00a0 If you don\u2019t get your sale inside the venue, you won\u2019t get that sale.<\/p>\n

The moment the concert finishes everyone should get a 20% off merch coupon sent via push notification. And fans should be able to browse and buy right from their phones and then waltz on up to the \u201cPhone Orders Only\u201d line to quickly pick up their merch.\u00a0 Boom!\u00a0 You need a ninja of a merch master to keep the inventory updated in real time. AtVenu and Merch Cat do this.\u00a0 So maybe they need to integrate with BandsInTown.\u00a0 BandPage already has merch, experiences, VIP offers for sale with inventory tracking, but they don\u2019t have a responsive app to integrate this kind of live functionality.<\/p>\n

Somebody get on this!<\/p>\n

The fact that in 2015 the merch buying experience is virtually unchanged from the 1975 experience is pathetic.\u00a0 Oh, we can now swipe credit cards?\u00a0 Sweeet.
AtVenu and Merch Cat are going to lead the way in the merch table front, but who is going to lead the way with this enhanced concert going experience?<\/p>\n

How many times have you been to a show and wanted to buy some merch but the line was too long?\u00a0 Or no one was manning the table when you needed to leave?\u00a0 Missed sales!<\/p>\n

The Nielsen 2013 study revealed that music fans would spend up to $2.6 BILLION more a year if they had opportunities to buy exclusives and behind-the-scenes content.<\/p>\n

We\u2019re failing as an industry.\u00a0 Us musicians can only do so much on this front.\u00a0 We need to work WITH tech on these opportunities and possibilities.\u00a0 Yes, streaming royalties for artists (not labels) need to increase.\u00a0 Yes, the laws need to change to properly compensate songwriters.\u00a0 Yes the consent decrees need to be updated.\u00a0 Blah blah blah.\u00a0 But, that\u2019s such a tiny part of the bigger picture.\u00a0 When we\u2019re looking at the modern artist\u2019s career, we need to look at all revenue streams and all possibilities.\u00a0 Recorded music is one avenue.\u00a0 Ticket sales is another.\u00a0 But let\u2019s explore all these new revenue (and engagement) possibilities in the mobile space.\u00a0 We haven\u2019t even scratched the surface.<\/p>\n

\u00a0<\/p>\n

Source: Digital Music News<\/p>\n","protected":false},"excerpt":{"rendered":"

We all assumed it.\u00a0 But now there\u2019s data to back up our hunches.\u00a0 Ticketfly commissioned…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5220","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5220"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5220\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}