{"id":5144,"date":"2015-04-14T04:57:43","date_gmt":"2015-04-14T04:57:43","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/04\/14\/one-third-of-us-consumers-still-buy-music-downloads-even-as-streaming-gains-momentum\/"},"modified":"2015-04-14T04:57:43","modified_gmt":"2015-04-14T04:57:43","slug":"one-third-of-us-consumers-still-buy-music-downloads-even-as-streaming-gains-momentum","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/04\/14\/one-third-of-us-consumers-still-buy-music-downloads-even-as-streaming-gains-momentum\/","title":{"rendered":"One Third Of US Consumers Still Buy Music Downloads, Even As Streaming Gains Momentum"},"content":{"rendered":"<p><span class=\"normal\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/0\/0c\/PandoraScreenshot.png\" border=\"0\" width=\"220\" height=\"136\" \/><br \/>Although music streaming is getting the biggest  headlines these days, recent research from MusicWatch, a company  providing consumer research for the music industry, indicates that  consumers have not entirely given up on paid music downloads. In fact,  one third of U.S. consumers purchased music downloads last year. <\/span><\/p>\n<p>  <!--more-->  <\/p>\n<p> While 7 out of 10 music download buyers shopped at music download leader  iTunes last year, the company also ceded market share to Amazon MP3 and  Google Play. iTunes&#8217;s share of music download revenue in the United  States slipped from 67 percent in 2013 to 52 percent in 2014, while  Amazon MP3 rose 2 percentage points and Google Play rose 4 percentage  points.<\/p>\n<p> According to recently released data from the Recording Industry  Association of America (RIAA), paid downloads accounted for 37 percent  of U.S. music revenues, while streaming contributed 27 percent.<\/p>\n<p> &#8220;As the market leader, Apple bore the brunt of the drop in download  sales, but iTunes still has tens of millions of loyal, paying music  customers,&#8221; said Russ Crupnick, founder and managing partner of  MusicWatch. &#8220;Armed with a strong iOS product lineup and the potential of  Apple Pay, the company is well positioned for its anticipated  music-streaming service re-launch.&#8221;   <\/p>\n<p> In fact, iTunes music revenue share among iPhone users is 71 percent.  Even among Android smartphone users, iTunes garners a 34 percent share,  which is higher than Google Play at 20 percent. At a time when the  smartphone is the go-to device, many Android phone users still use their  computers to buy digital tracks from iTunes.<\/p>\n<p> On the streaming front, MusicWatch estimates that there are now nearly  130 million music streamers, using both audio- and video-based services.  &#8220;If the trends continue through 2015, streaming could surpass paid  downloads as the largest revenue source for the U.S. music industry,&#8221;  said Crupnick.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span class=\"normal\">Source: Music Watch<br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although music streaming is getting the biggest headlines these days, recent research from MusicWatch, a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5144","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5144"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5144\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}