{"id":514,"date":"2011-01-18T20:29:56","date_gmt":"2011-01-18T20:29:56","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2011\/01\/18\/how-to-manage-an-effective-street-team-in-the-new-digital-decade\/"},"modified":"2011-01-18T20:29:56","modified_gmt":"2011-01-18T20:29:56","slug":"how-to-manage-an-effective-street-team-in-the-new-digital-decade","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2011\/01\/18\/how-to-manage-an-effective-street-team-in-the-new-digital-decade\/","title":{"rendered":"How to manage an effective street team in the new digital decade"},"content":{"rendered":"


One of my New Years resolutions was to do a bit more blogging and provide the music and marketing communities with some cool tips in navigating the web and managing your street campaigns.<\/p>\n

I have been in the marketing field for over 10 years now and running FanManager<\/span><\/span><\/strong><\/a> for 6 years, so I wanted to post some of my observations and let you know what has worked and what hasn\u2019t.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

The entry below will cover everything you need to know about online street teaming in this new digital era. Although physical street teams are still important and relevant for many hard touring bands, online street teaming is becoming much more prevalent.\u00a0<\/p>\n


HERE IS WHY\u2026<\/span><\/strong><\/span><\/p>\n

1) Ease of Reaching Fans<\/strong>. It has never become so easy to reach tens of thousands of people in just a few minutes. In today\u2019s ADD culture, people want instant bite sized bits of information. People are tuning out billboards and traditional advertising and are much more willing to listen to a recommendation of a new track, video, or concert from a friend. \u00a0This is why platforms like Twitter and Facebook are so important today.<\/p>\n

2) The Green Movement<\/strong>. People are becoming \u201cGreener\u201d and online marketing leaves absolutely no carbon footprint. There is nothing more disheartening than seeing handbills and other marketing materials littering a venue, plus there can be fines for blatant disregard of public property.\u00a0<\/p>\n

3) The Power of Fans<\/strong>. The technology is developing at such a rapid pace and sharing content is a seamless process now. \u00a0The power of fans to create viral sensations through word of mouth is unparalleled and traditional media is struggling to keep up with the change. \u00a0The power is back in the hands of the passionate fans out there.\u00a0<\/p>\n

Here are our tips on how to get this done right\u2026<\/p>\n


CREATE YOUR ONLINE STREET TEAM<\/span><\/span><\/strong><\/p>\n