{"id":5059,"date":"2015-03-12T13:36:01","date_gmt":"2015-03-12T13:36:01","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/03\/12\/spotify-predicts-to-pay-one-billion-to-universal\/"},"modified":"2015-03-12T13:36:01","modified_gmt":"2015-03-12T13:36:01","slug":"spotify-predicts-to-pay-one-billion-to-universal","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/03\/12\/spotify-predicts-to-pay-one-billion-to-universal\/","title":{"rendered":"Spotify predicts to pay one billion to Universal"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/4\/44\/Daniel_Ek_addressing_Spotify_staff.jpg\/220px-Daniel_Ek_addressing_Spotify_staff.jpg\" border=\"0\" \/><br \/>Spotify believes Universal Music Group has a billion reasons to renew its song-licensing deal.<\/p>\n<p>The streaming music service expects to pay Universal, the No. 1 record label in the world, $1 billion over the next two years to cover music royalties, ad revenue and subscription fees, according to Spotify projections of its growth rate and Universal\u2019s market share, contained in an internal email, a copy of which was obtained by The Post.  <!--more-->  <\/p>\n<p>The $1 billion number \u2014 equal to the global revenue generated by all companies in the fast-growing streaming sector in 2013 \u2014 underscores the extent to which Spotify and other streaming services will drive digital revenue for the world\u2019s biggest record company.<\/p>\n<p>Spotify\u2019s payments to Universal, home to Taylor Swift, Nick Jonas and Madonna, are projected to account for 16 percent of the music giant\u2019s recorded music revenue by March 2017 \u2014 up from 11 percent for the April 2015 to March 2016 period.<\/p>\n<p>In addition, Universal, which owns a stake in Spotify, will get 39 percent of its pretax earnings from Spotify by 2017, up from 28 percent over the next 12 months, according to the email, which factored in Spotify estimates for Universal\u2019s growth.<\/p>\n<p>The Spotify email is the latest salvo in a simmering war between the two companies and their differing views on the economic viability of free music streaming.<\/p>\n<p>Last November, <a href=\"http:\/\/nypost.com\/2014\/11\/04\/taylor-swifts-spotify-exit-hits-a-sour-note\/\">Swift pulled all her music from Spotify,<\/a> claiming the streamer didn\u2019t properly value her work.<\/p>\n<p>Meanwhile, Universal CEO Lucian Grainge and Spotify founder Daniel Ek are in the midst of heated talks aimed at hammering out a new licensing deal.<\/p>\n<p>So far, Grainge has been highly vocal that the \u201cfreemium\u201d business model, or free ad-supported streaming, should be vastly curtailed.<\/p>\n<p>Universal brass were surprised at Spotify\u2019s $1 billion claim \u2014 the real value of Spotify\u2019s payments is much lower, sources said.<\/p>\n<p>Spotify has 60 million active users \u2014 including 15 million paying subscribers \u2014 making it the largest streamer in the world.<\/p>\n<p>\u201cAd-funded on-demand is not going to sustain the entire ecosystem of the creators as well as investors,\u201d Grainge noted at a Code Conference.<\/p>\n<p>Ek argued after Swift\u2019s actions that Spotify does pay artists when their songs are streamed for free.<\/p>\n<p>Ek fears Universal Music is working closely with former employee Jimmy Iovine, now at Apple, to put Spotify under intense pressure, sources said.<\/p>\n<p>Iovine is in charge of Apple\u2019s expected June launch of its own subscription streaming service that, like Spotify, will cost $10 a month.<\/p>\n<p>Apple\u2019s service won\u2019t have a free tier, other than promotional teasers.<\/p>\n<p>Reps for both companies declined comment.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Source: NY Post<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify believes Universal Music Group has a billion reasons to renew its song-licensing deal. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5059","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5059"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5059\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}