{"id":5046,"date":"2015-03-10T10:06:31","date_gmt":"2015-03-10T10:06:31","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/03\/10\/ipsos-research-study-highlights-continued-strength-of-amfm-radio-in-cars\/"},"modified":"2015-03-10T10:06:31","modified_gmt":"2015-03-10T10:06:31","slug":"ipsos-research-study-highlights-continued-strength-of-amfm-radio-in-cars","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/03\/10\/ipsos-research-study-highlights-continued-strength-of-amfm-radio-in-cars\/","title":{"rendered":"Ipsos Research Study Highlights Continued Strength Of AM\/FM Radio In Cars"},"content":{"rendered":"


A research study conducted by Ipsos, a leading global independent market research company, makes it clear that AM\/FM radio remains the overwhelmingly preferred audio entertainment option in the car. “This study shows that the consumer isn’t replacing existing services and products with new ones; instead, they want them all — making the car even more music-enabled with a number of choices at any given time.” While consumers use new streaming services, virtually all consumers – 99% — are comfortable with the current AM\/FM in-car radio operation. And 91% of consumers say they prefer physical AM\/FM radio buttons and controls built into the car dashboard, rather than AM\/FM being an app that appears in the car’s electronic interface (with only 9% saying they would want it changed into a dashboard app). <\/p>\n

An additional eye-opening finding was that while AM\/FM radio remains paramount in the car, consumers use their in-car CD player three and a half times as much as they use any digital music service.<\/p>\n

The survey also detailed other facts highlighting the unparalleled importance to consumers of AM\/FM radio in the car; the demand for digital services is increasing, but they are still behind AM\/FM radio, the CD player and satellite radio:<\/p>\n

AM\/FM radio still dominates in-car listening as the top platform used, with 84% of consumers using it in the car, followed by CD players at 64% — but radio still maintains a huge leadership position over the next closest service choice, Sirius\/XM – which had 22%. Pandora was 18%; iHeartRadio was 8%; HD Radio 7%; and Spotify was 7%.<\/p>\n

80% of consumers chose AM\/FM car radio as the top option for their car’s entertainment system, followed by the CD player at 68%, satellite radio at 45%, and a streaming music service at 34%.<\/p>\n

“Overall, this study makes it clear that in spite of consumers’ love of apps and new digital products, they have a great attachment to their AM\/FM radio and an overwhelming desire to keep its operation and function as it is,” said Thomas Spinelli, Vice President of Ipsos MediaCT. “The in-car AM\/FM radio is still a universally known audio platform – and its ease of use, convenience, features and familiarity continue to make it a top consumer choice for in-car audio.”<\/p>\n

Spinelli added, “This study shows that the consumer isn’t replacing existing services and products with new ones; instead, they want them all — making the car even more music-enabled with a number of choices at any given time.”<\/p>\n

\u00a0<\/p>\n

Source: Ipsos<\/p>\n","protected":false},"excerpt":{"rendered":"

A research study conducted by Ipsos, a leading global independent market research company, makes it…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5046","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5046"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5046\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}