{"id":5044,"date":"2015-03-09T06:23:08","date_gmt":"2015-03-09T06:23:08","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/03\/09\/myspace-tried-to-buy-spotify\/"},"modified":"2015-03-09T06:23:08","modified_gmt":"2015-03-09T06:23:08","slug":"myspace-tried-to-buy-spotify","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/03\/09\/myspace-tried-to-buy-spotify\/","title":{"rendered":"MySpace Tried to Buy Spotify"},"content":{"rendered":"<div class=\"field field-name-body field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/7\/78\/Myspace_Homepage.PNG\" border=\"0\" width=\"220\" height=\"126\" \/><br \/>A former MySpace exec has delivered an unflattering look  inside the &#8220;spaghetti-ball mess&#8221; that was the once-mighty social  network, saying that it should have changed its name and gone &#8220;all-in on  music,&#8221; instead of trying to fend off Facebook,\u00a0The Guardian\u00a0reports. Sean Percival,  who was the site&#8217;s vp of online marketing, revealed this week that  MySpace even tried to buy Spotify, its successor in terms of meshing  streaming music and social. As you may have guessed, &#8220;they sure as hell  were not selling to us. They didn&#8217;t need to.&#8221;  <!--more-->  <\/p>\n<p class=\"p1\">Spotify, unsurprisingly, refused to comment on the supposed offer.<\/p>\n<p class=\"p1\">At the By:Larm conference in Oslo, Percival spoke about  MySpace&#8217;s revolutionary deal with major labels that allowed users to  stream songs for free<img decoding=\"async\" src=\"http:\/\/cdncache-a.akamaihd.net\/items\/it\/img\/arrow-10x10.png\" border=\"0\" \/>.  &#8220;You can do that on Spotify now\u2026 but that was so unique,&#8221; he said. &#8220;It  was a very special deal: we paid about $10 million a year to get that  deal, just to have the deal, and then we paid for all of the usage as  well. That was something we had that nobody else had. We brokered that  deal early on with the labels, and nobody else could get even close. We  should have gone all-in on music and cut ship on everything else.&#8221;<\/p>\n<p class=\"p1\">\u00a0<\/p>\n<p class=\"p1\">\u00a0<\/p>\n<p class=\"p1\">Source: Billboard<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A former MySpace exec has delivered an unflattering look inside the &#8220;spaghetti-ball mess&#8221; that was&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5044","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5044"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5044\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}