{"id":5032,"date":"2015-03-05T12:29:25","date_gmt":"2015-03-05T12:29:25","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2015\/03\/05\/uk-music-launches-academic-partnership\/"},"modified":"2015-03-05T12:29:25","modified_gmt":"2015-03-05T12:29:25","slug":"uk-music-launches-academic-partnership","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2015\/03\/05\/uk-music-launches-academic-partnership\/","title":{"rendered":"UK Music launches academic partnership"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/9\/98\/Royal_Coat_of_Arms_of_the_United_Kingdom.svg\/1024px-Royal_Coat_of_Arms_of_the_United_Kingdom.svg.png\" border=\"0\" width=\"219\" height=\"211\" \/><br \/>UK Music has joined with UK-wide academic institutions to launch MAP, a music academic partnership.<\/p>\n<p class=\"p1\">MAP is a collaboration between a group of educational  institutions and the membership of UK Music intended to prepare  individuals who want to build careers out of their passion for music.<\/p>\n<p>  <!--more-->  <\/p>\n<p>\u00a0<\/p>\n<p class=\"p2\">In the drive for economic growth, the UK Government asked  British industry to design and develop its own growth-focused skills  programmes. UK Music first answered by launching the CBI-backed Skills  Academy in 2013 and now the Music Academic Partnership (MAP).<\/p>\n<p class=\"p2\">At launch, MAP has announced:<\/p>\n<ul>\n<li><span class=\"s1\">A partnership with BBC Introducing, where <\/span>students  take on a real assignment, working with the BBC to film and record a  broadcast-quality package of the local artists whose work has been  selected to feature on the BBC Introducing <a href=\"http:\/\/www.musicweek.com\/news\/read\/uk-music-launches-academic-partnership\/061042\" title=\"Click to Continue &gt; by BestSaveForYou\">slots<img decoding=\"async\" src=\"http:\/\/cdncache-a.akamaihd.net\/items\/it\/img\/arrow-10x10.png\" border=\"0\" \/><\/a>.<\/li>\n<li>A music tech competition with London venue KOKO, where a MAP student  will be awarded up to \u00a320,000 to develop a music and technology  business idea with access to further investment to help launch it .<\/li>\n<li><span class=\"s1\">A bid for an ambitious research project in collaboration with Coventry University, T<\/span>aking  The Long View. \u00a0This project proposes a longitudinal study of a large  cohort of young people aged 12 to 22 who have a passion and talent for  music and would follow them over the next decade, documenting their  journey through their formative years and into their working lives.<\/li>\n<\/ul>\n<p class=\"p5\">\u00a0<\/p>\n<p class=\"p2\">Jo Dipple, CEO of UK Music said:\u00a0\u201cThe music industry and  the skills needed today are far more technical than they were 10 years  ago. Entry level opportunities are limited, the vast number of  businesses are SMEs and the market is fierce. MAP is designed to  maximise the employability of the students enrolled in those  institutions.<\/p>\n<p class=\"p2\">&#8220;MAP aims to future-proof the music industry by ensuring  new entrants have the right mix of experience and skills most needed.  Partnerships and collaboration, like those with the BBC and with KOKO  are just some of the benefits that institutions and students will enjoy,  as well as engagement with policy makers, UK Music members, and the  wider industry. This is a very exciting partnership and initiative for  UK Music.\u201d<\/p>\n<p class=\"p1\">Culture Secretary Sajid Javid said: &#8220;2015 is a hugely  exciting time for British music.\u00a0Last year saw British artists dominate  the international album charts and\u00a0one in every eight albums sold now  worldwide is by a UK artist.<\/p>\n<p class=\"p1\">&#8220;Partnerships like this fantastic initiative are vital in  inspiring musicians and future industry executives. It will help equip  them with the skills and knowledge they\u2019ll need to succeed in today&#8217;s  highly competitive global music industry. British music has an  incredibly proud history and the Music Academic Partnership is a great  step towards ensuring its continued long-term growth.&#8221;<\/p>\n<p class=\"p2\">Olly Bengough, owner of KOKO said:\u00a0\u201cI\u2019m always looking at  great businesses within music and technology. The chances are an idea  that could innovate and game change the digital landscape is going to  come from the next generation of bright young tech entrepreneurs, which  is why KOKO has collaborated with UK Music and MAP to launch the Tech  Prize, sponsored by KOKO.<\/p>\n<p class=\"p2\">&#8220;I\u2019m very excited to announce this competition, and can\u2019t wait to see what talent we discover.\u201d<\/p>\n<p class=\"p2\">\u00a0<\/p>\n<p class=\"p2\">\u00a0<\/p>\n<p class=\"p2\">Source:\u00a0 UK Music<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK Music has joined with UK-wide academic institutions to launch MAP, a music academic partnership&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5032","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=5032"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/5032\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=5032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=5032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=5032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}