{"id":4773,"date":"2014-11-12T07:33:03","date_gmt":"2014-11-12T07:33:03","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2014\/11\/12\/youtube-lands-indie-label-deal-for-upcoming-streaming-music-service\/"},"modified":"2014-11-12T07:33:03","modified_gmt":"2014-11-12T07:33:03","slug":"youtube-lands-indie-label-deal-for-upcoming-streaming-music-service","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2014\/11\/12\/youtube-lands-indie-label-deal-for-upcoming-streaming-music-service\/","title":{"rendered":"YouTube lands indie label deal for upcoming streaming music service"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/0\/06\/YouTube_logo_2013.svg\/1000px-YouTube_logo_2013.svg.png\" border=\"0\" width=\"216\" height=\"90\" \/><br \/>YouTube has signed a crucial licensing deal for its long-in-the-works  streaming music service with\u00a0Merlin, an agency that represents  thousands of independent record labels. That&#8217;s according to\u00a0a report from the Financial Times,  which claims the newly reached pact didn&#8217;t come quick; it took &#8220;months  of acrimonious negotiations&#8221; for both sides to hammer out a deal that  could bring music from artists including Adele to YouTube&#8217;s subscription  offering. (Adele was signed to indie label\u00a0XL Recordings before also  coming under the Columbia Records umbrella.)  <!--more-->  <\/p>\n<p>In June, the Financial Times reported that YouTube would\u00a0pull down videos from artists attached to Merlin  as talks between the two appeared to stall. But that hardball  negotiating tactic never materialized \u2014 largely thanks to a wave of  criticism from musicians upset that YouTube would dare to take things so  far and prevent fans from watching their videos. Fast forward a few  months and it seems an agreement has been reached, with FT describing it as one that&#8217;s more favorable to Merlin than previous offers.<\/p>\n<div class=\"m-ad m-ad__article-body\">\n<div id=\"div-gpt-ad-mobile_article_body\" class=\"dfp_ad\"><\/div>\n<\/p><\/div>\n<p>Last month, CEO Susan\u00a0Wojcicki again confirmed that YouTube is still  &#8220;working on&#8221; delivering the oft-rumored premium music service. &#8220;I remain  optimistic that you can see it soon,&#8221;\u00a0said Wojcikci at the Code Mobile conference.  It&#8217;s believed that YouTube has come to similar licensing terms with all  major US record labels, so the company will likely launch with a large  song catalog whenever its service finally does get off the ground.  Millions of people are already using YouTube to hear music for free, but  YouTube&#8217;s eager to monetize all that listening. The big question is  whether those same consumers are willing to pay YouTube for a wider (and  more legal) music selection instead of switching to Spotify or finding a  new way to listen on the cheap.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Source: The Verge<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has signed a crucial licensing deal for its long-in-the-works streaming music service with\u00a0Merlin, an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-4773","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=4773"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4773\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=4773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=4773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=4773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}