{"id":4484,"date":"2014-07-16T05:47:42","date_gmt":"2014-07-16T05:47:42","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2014\/07\/16\/mtv-has-a-plan-to-help-sell-more-albums\/"},"modified":"2014-07-16T05:47:42","modified_gmt":"2014-07-16T05:47:42","slug":"mtv-has-a-plan-to-help-sell-more-albums","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2014\/07\/16\/mtv-has-a-plan-to-help-sell-more-albums\/","title":{"rendered":"MTV Has A Plan To Help Sell More Albums"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/1\/10\/Mtvstationid.gif\/220px-Mtvstationid.gif\" border=\"0\" width=\"214\" height=\"159\" \/><br \/>MTV, VH1 and CMT are launching &#8220;First&#8221; a multi-platform campaign to  promote newly released albums. Starting with two arists that certainly  don&#8217;t need extra marketing help, Ed Sheeran \u00a0and\u00a0Ariana Grande, the  campaign, sponsored by Pepsi and including a heavy dose of Twiiter  Amplify ads, will eventually be used to promote emerging artists, as  well. &#8220;We\u2019re focused on launching No. 1 records,&#8221;\u00a0Shannon Connolly, Viacom&#8217;s SVP of music strategy, told\u00a0<a href=\"http:\/\/mashable.com\/2014\/07\/15\/album-sales-mtv-first-program-ariana-grande-ed-sheeran\/\" target=\"_blank\">Mashable<\/a>.<\/p>\n<p>  <!--more-->  <\/p>\n<p>&#8220;We&#8217;re starting out with bigger artists and the plan is to continue to  refine the program so it works for both superstars and emerging ones.&#8221;<\/p>\n<p>\u00a0<\/p>\n<p>Each campaign will spread across multiple platforms including  broadcast and online\u00a0giving fans access to unique contact worth sharing  on social media.\u00a0&#8220;We want to tell the story of the new music because  there&#8217;s so much noise,&#8221;\u00a0Van Toffler, Viacom&#8217;s president, told\u00a0Mashable.<\/p>\n<p>Source: MTV<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MTV, VH1 and CMT are launching &#8220;First&#8221; a multi-platform campaign to promote newly released albums&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-4484","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=4484"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4484\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=4484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=4484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=4484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}