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Jack White<\/a> secured another number one album, with his latest Lazaretto starting off in the top spot. The title is White\u2019s ninth to reach the top ten, and his second to reach number one (the other being his first solo album Blunderbuss). Lazaretto sold 138,000 copies, with 40,000 of those being vinyl. It is important to note how many from that total were records, as this marks the largest sales week in vinyl for any title since SoundScan began collecting data in 1991. <\/p>\n
If you\u2019re thinking of picking the album up, you might want to consider spending the extra few dollars and getting the vinyl, as White has taken the medium to places it\u2019s never been before. Lazaretto is no ordinary record \u2013 it’s chock full of special features and unique qualities never before associated with vinyl. <\/p>\n
The list of eccentricities available on Lazaretto is long, but here are a few that are really fascinating \u2013 the kind of thing record aficionados will truly get excited about:<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Side A has wax with no grooves on the inside, where there is a hologram originally etched by hand by artist Tristan Duke.<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 There are two hidden tracks that can only be played by removing the label in the center of the record.<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The song “Just One Drink” actually has two intros, one electric and one acoustic. Depending on which groove you place the needle on, one of them will play. To hear both, you must fiddle around and try to find the other groove.<\/p>\n
- \n
- After playing with the two intros for “Just One Drink,” they eventually find one another, joining for the actual song (so you\u2019ll hear the same song after whichever intro you choose).<\/li>\n<\/ul>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The album plays from different starting points on each side, with Side A playing from the inside out and Side B playing normally.<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lazaretto is a three-speed record, as the two bonus secret songs are played at different speeds. One must be spun at 45 RPM, the other needs 78 RPM, and the rest of the album plays at a different speed.<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The vinyl has a different running order than the CD and digital editions.<\/p>\n
As of this year, vinyl is now the only form of purchase-to-own music that is seeing sales growth. It\u2019s no surprise that CDs have all but gone the way of the dodo (one week this past January saw only 4.25 million<\/a> CDs purchased in the US \u2013 the smallest one-week amount since sales have been measured), but you may be shocked to learn that now digital track downloads have <\/a>begun<\/a> to fall<\/a> as well.<\/p>\n
So if you\u2019re interested in selling your music, you may want to look into pressing some vinyl. And if you decide that’s a route you and your band want to take, start doing your research now. Vinyl typically costs 30-50% more than a CD and even more than a download, so adding special features can help customers justify spending the extra dough. While vinyl is certainly an art form (especially after what Jack White has done to it), this is all about business!<\/p>\n
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