{"id":4343,"date":"2014-05-14T05:58:33","date_gmt":"2014-05-14T05:58:33","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2014\/05\/14\/hal-leonard-publishes-music-40-a-survival-guide-for-making-music-in-the-internet-age\/"},"modified":"2014-05-14T05:58:33","modified_gmt":"2014-05-14T05:58:33","slug":"hal-leonard-publishes-music-40-a-survival-guide-for-making-music-in-the-internet-age","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2014\/05\/14\/hal-leonard-publishes-music-40-a-survival-guide-for-making-music-in-the-internet-age\/","title":{"rendered":"Hal Leonard Publishes Music 4.0: A Survival Guide For Making Music In The Internet Age"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/musicmarcom.com\/wordpress\/wp-content\/uploads\/2014\/05\/Music40_cover-231x300.jpg\" border=\"0\" width=\"218\" height=\"282\" \/><br \/>Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely  updated version of the best-selling Music 3.0, by Bobby Owsinski. With the  addition of fresh interviews from several of today\u2019s successful music industry  innovators, Owsinski reveals new and proven pathways to success in the modern  music world. Music 4.0 is for the musician overwhelmed by the seemingly  never-ending options of the fast evolving Internet, and along with some new  high- and low-tech tips for inexpensive marketing and promotion, the book  answers the following questions, and more:  <!--more-->  <\/p>\n<p>How are streaming music  royalties determined and why is your payout less than you expected?<br \/>Why is  streaming music considered the savior of the music business by many industry  insiders?<br \/>How is money being made from YouTube and how you can benefit from  its current \u201cWild West\u201d mentality?<br \/>Who are your customers and fans and how  can you reach them?<br \/>What are the most up-to-date ways of marketing your music  in this new world? <br \/>Who are the new industry players and why would they want  to talk to you?<br \/>What&#8217;s your brand and how do you develop it? <br \/>How are  Facebook, Twitter, and YouTube best used as marketing tools specifically for  your music? <br \/>What are the new technologies being introduced that will  influence how you sell and market your work? <br \/>Included in this new edition is  a chapter about the new economics of streaming music, which includes information  that simply can\u2019t be found in one place anywhere else. Music 4.0 is an  aggregation of concepts about the new music business in the Internet age and the  information is organized and presented in a way everyone can  understand.<\/p>\n<p>SocMedia_cover<\/p>\n<p>Also available is Owsinski\u2019s Social  Media Promotions for Musicians &#8211; The Manual for Marketing Yourself, Your Band,  and Your Music Online. This book focuses on promoting your work via social  networks and how to communicate with your fans and clients in the right way in  various channels. The book reveals insider tips and tricks that will help to  gain more fans and followers, increase views, and grow ticket and merchandise  sales.<\/p>\n<p>About the author<br \/>Producer\/engineer BOBBY OWSINSKI is one of the  best-selling authors in the music recording industry, with 23 books that are now  staples in audio recording, music, and music business programs in colleges  around the world, including The Music Producer\u2019s Handbook, The Touring  Musician\u2019s Handbook, How to Make Your Band Sound Great, and many others. He is  also a contributor to Forbes, writing on the new music business. His popular  blogs have nearly 5 million visits, and he\u2019s appeared on CNN and ABC News as a  music branding and audio expert. More information at bobbyowsinski.blogspot.com  and bobbyowsinski.com. He lives in Los Angeles.<\/p>\n<p>For more information,  please visit http:\/\/www.halleonardbooks.com &#8211; Hal Leonard Books &#8211; An Imprint of  Hal Leonard<\/p>\n<p>Music 4.0<br \/>$24.99 (US)<br \/>Inventory #HL 00122318<br \/>ISBN:  9781480355149 Width: 8.5&#8243;, length: 11.0&#8243;<br \/>296 pages <\/p>\n<p>Social Media  Promotion for Musicians<br \/>$29.95 (US)<br \/>Inventory #HL 00126957<br \/>ISBN:  9781480387355<br \/>Width: 8.5&#8243;, length: 11.0&#8243;<br \/>304 pages<\/p>\n<p>Source: http:\/\/www.halleonardbooks.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-4343","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=4343"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4343\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=4343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=4343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=4343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}