{"id":4272,"date":"2014-04-25T08:31:50","date_gmt":"2014-04-25T08:31:50","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2014\/04\/25\/streaming-in-the-car-is-huge-business\/"},"modified":"2014-04-25T08:31:50","modified_gmt":"2014-04-25T08:31:50","slug":"streaming-in-the-car-is-huge-business","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2014\/04\/25\/streaming-in-the-car-is-huge-business\/","title":{"rendered":"Streaming in the Car Is Huge Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/c\/c1\/2011_Nissan_Leaf_WAS_2011_1040.JPG\/800px-2011_Nissan_Leaf_WAS_2011_1040.JPG\" border=\"0\" width=\"219\" height=\"114\" \/><br \/>As the New York International Auto Show opened on April 18, a rash of  announcements and demonstrations heralded the ongoing rush to further  music-\u00adconnectivity in cars. AT&amp;T added Volvo to its stable of cars  that will link to its wireless Sensus Connect infotainment option,  Pioneer put out the word that it will connect its in-dash systems to  Apple&#8217;s CarPlay interface, and Jaguar showed off new features, developed  with Bosch SofTech, that allow apps from iPhone and Android devices to  be displayed on a car&#8217;s tech system.  <!--more-->  <\/p>\n<p>&#8220;When you get the younger  buyer, connectivity is huge. When they see our research, it&#8217;s the No. 1  reason they purchase a car,&#8221; says Scott Keogh, president of Audi  America, which has pre-wired its 2015 A3 sedan with an AT&amp;T 4G LTE  connection that turns the car into a rolling Wi-Fi hot spot with access  to thousands of streaming Internet stations.<\/p>\n<p>According to Gartner  Research, in five years 70 to 80 percent of all new vehicles will  include the high-speed wireless service options. As in the smartphone  wars, the same players &#8212; Google, Apple, Microsoft and BlackBerry &#8212; are  battling for supremacy over the connected car.<\/p>\n<p>Some car  companies are offering built-in technology, like General Motors&#8217; OnStar  system and its accompanying App Shop. Others are opting for brought-in  technologies, with the driver&#8217;s mobile device running apps controlled  through the car dashboard, using MirrorLink, a standard backed by a  consortium of car companies, or Apple&#8217;s CarPlay.<\/p>\n<p>&#8220;People want  Pandora in the car, and they don&#8217;t want to have to think whether it&#8217;s on  the phone or in the dashboard,&#8221; says Forrester Research connected car  analyst Frank Gillett. &#8220;The reality is that car manufacturers need to  embrace the phone and have the experience come through the phone and the  car. In the meantime, we&#8217;re going to have a lost five years while the  car companies learn the same thing the telcos learned with smartphones.&#8221;<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.billboard.com\/files\/media\/market-size-275.jpg\" border=\"0\" \/><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.billboard.com\/files\/media\/built-in-graph-250.jpg\" border=\"0\" \/><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.billboard.com\/files\/media\/big-car-1-510.jpg\" border=\"0\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Source: Billboard<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the New York International Auto Show opened on April 18, a rash of announcements&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-4272","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=4272"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4272\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=4272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=4272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=4272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}