{"id":4263,"date":"2014-04-22T05:57:06","date_gmt":"2014-04-22T05:57:06","guid":{"rendered":"http:\/\/skylight.gr\/administrator_wordpress\/index.php\/2014\/04\/22\/new-research-shows-how-online-retailers-can-tackle-music-piracy\/"},"modified":"2014-04-22T05:57:06","modified_gmt":"2014-04-22T05:57:06","slug":"new-research-shows-how-online-retailers-can-tackle-music-piracy","status":"publish","type":"post","link":"https:\/\/skylight.gr\/index.php\/2014\/04\/22\/new-research-shows-how-online-retailers-can-tackle-music-piracy\/","title":{"rendered":"New Research Shows How Online Retailers Can Tackle Music Piracy"},"content":{"rendered":"<p><span class=\"normal\"><img decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/f\/ff\/Flag_of_Edward_England.svg\/250px-Flag_of_Edward_England.svg.png\" border=\"0\" \/><br \/>New research from a leading European business  school shows that there are two strategies online retailers should adopt  in order to combat the problem of illegal music downloads. The first is to develop a free music approach, targeted at young users  and supported by advertisements. The second is to market a high-quality  music offering to older customers, where they pay for downloads but with  no visible advertising. <\/p>\n<p> The research, conducted by Prof Frank Goedertier, a leading brand  management expert at Vlerick Business School, involved conducting 100  interviews with online music consumers from different age groups.<\/p>\n<p> Based on in-depth analysis of the responses, the research revealed six  distinct consumer segments each with their own specific characteristics.  <\/p>\n<p> Goedertier says: &#8220;Our analysis looked at how people behave in relation  to online music consumption. The younger segment predominantly tends to  disregard the law and are outspoken when it comes to their preference  for free downloads and streaming. The older segment proved more  law-abiding and ethically concerned. This segment is willing to pay for  music as long as they can avoid pop-ups and advertisements. Our research  shows that consumers do prefer legal and ethical options if available  but each age group has different ways of making this economically  viable.&#8221;<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span class=\"normal\">Source: <\/span><br \/><span class=\"normal\">Vlerick Business School<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research from a leading European business school shows that there are two strategies online&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-4263","post","type-post","status-publish","format-standard","hentry","category-music-news"],"_links":{"self":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/comments?post=4263"}],"version-history":[{"count":0,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/posts\/4263\/revisions"}],"wp:attachment":[{"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/media?parent=4263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/categories?post=4263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylight.gr\/index.php\/wp-json\/wp\/v2\/tags?post=4263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}